You need a great logo to make it as a knowmad. And we have just the knowmad logo design tips you need to create the perfect knowmad brand.
The term knowmad isn’t new, so it’s a term you may have heard or come across before, but maybe you didn’t fully understand what it meant. John Moravec, a researcher on the future of work and education, created the term to explain what he calls a nomadic knowledge worker.
Moravec explains that before industrialization, nomads would uproot their lives and move with all of their belongings to a new place rather than settling in one location. When industrialization arrived, this shifted the way people did things completely. With industrialization came settlement and the rise of the worker who specialized in one specific thing. This resulted in people learning to perform a specific function and staying put performing that one function.
Currently, though, that is not something valuable to modern businesses and companies.
Instead, what many businesses look for in collaborators are qualities that have to do with a wider pool of knowledge and innovation. Hires may no longer be expected to focus on a single task, perform a specific function, or work from a fixed place or location. This gives way to a freelancer who is creative, innovative, and who has an easier time collaborating with others.
Because they have an incredible ability to adapt and thrive in different environments, knowmads really know no limits. This is a clear shift from the traditional workplace and job descriptions which were the norm in the past.
You may have noticed that it’s becoming more and more normal for people to work from home or remotely. This is definitely a trait of changing workplaces to make room for knowmads and their less traditional way of working. As a result, contractors are able to adapt to different work environments and interact or even collaborate with people of many backgrounds. This, of course, can lead to more creativity, a broader perspective, and a more diverse pool of ideas.
Imagine a coworking space where people from different industries get their work done while also stopping to interact with each other. Since these people aren’t surrounded by people in their industry or who share the same perspective, this can lead to eye-opening interactions that can even spark a new idea or affect one’s way of working. This wider perspective leads to creative thinking and innovation, both of which are key components of a knowmad.
With the previous information, you may have a better idea of the context around knowmads and how they came to be an important part of the conversation around the changing landscape in the workforce. You may even have a few people in mind that you think fit the basic description of a knowmad. If you’re curious about the features knowmads possess or if you want to develop these skills to make yourself more marketable in the freelance market, the characteristics below make a knowmad:
If you define yourself as a knowmad or if these are characteristics you’re working on developing, you’ll want to ensure people can identify you as such. Being a knowmad is no small feat because it takes work and discipline, and the benefits you can bring to a company are something you can market.
To ensure you stand out among your peers, let potential clients know that you possess these skills through your brand. Your brand is how you present yourself, from the image you present online to your portfolio of work. An easy way to start creating a cohesive brand is by making a logo that defines you, that conveys your strengths, and that shows your adaptability. When you’re ready to design a knowmad logo, you may be intimidated by the design process if you’re not well-versed in it. Luckily, we have plenty of tips to help you along.
As a knowmad, you may have some design skills. You may not be an experienced designer, but the skills you’ve learned can help you create a logo that represents your brand. If this isn’t your strong suit, that’s fine because there are plenty of tools that will help you make the best of your skills.
Using a quick logo maker, you can design your own with no trouble. Once you have chosen the tool you want to use for your design work, keep these main points in mind to ensure you end up with a bold and eye-catching knowmad logo design.
Creating your knowmad logo is very similar to when you’re building a personal brand because it will be how people identify you and remember you. Before you get to work on your logo, think about your defining characteristics, your abilities, your strengths, and anything else you want to communicate through your brand.
You’ll want to highlight the most important aspects, so write these down to keep you centered as you work. Don’t forget that you can also include aspects of your personality if they’re relevant to your brand or if you think they’re something that add value to your brand as whole.
Once you have the first part done, it’s still not time to get down to designing. Before jumping into that, you’ll first need to get a better idea of what you want your logo to look like. The easiest way to do this is by looking for some knowmad logo design inspiration.
You may already have some ideas floating around in your head, so look for examples of these ideas so you can get a better idea of what works and what doesn’t. Look at logos that combine text and icons, typography-based logos, and different color logos.
Don’t just focus your research on huge companies and try to look at other professionally designed logos for smaller brands. There are plenty of spaces online where you can look at logo designs, from Pinterest to Behance. As you look around, take note of the things you like so you can try to implement them in your logo and of the things you don’t like so you can avoid them.
Have you ever stopped to consider how important the colors used in a logo are? If you haven’t, think about how different a logo would be if you changed its color. Some may become unrecognizable because of a simple color shift. For example, Facebook’s iconic blue is easy to identify all on its own without the F logo. If you change the color of the logo, would you know it was Facebook or would you second-guess yourself because the color is off?
After thinking about all of this, it’s safe to say your color palette matters more than you may have thought. It’s also worth mentioning that different colors represent different things, so you’ll want to make sure you’re using the right colors for what you want your logo to communicate. While you want your knowmad logo design to stand out, you want to avoid having it stand out for all the wrong reasons.
To choose the right color palette for your logo, you first have to know what each color evokes.
Red: This color shows passion, energy, and conveys strong emotions. It’s attention-grabbing for sure, so use it wisely.
Yellow: Yellow is the color of happiness and is visible from just about anywhere. Use it with lighter tones so it’s not overpowering.
Green: Green correlates with earthy things, but it can also represent safety when used in a logo design.
Blue: This color signifies calmness, a soothing feeling, or being professional. A lot of powerful businesses have a shade of blue in their logo, which may also be a reason it’s associated with success. It’s definitely a great option to consider.
White: White expresses purity and innocence, and in logo design, it’s a very powerful color. It can add a bold simplicity to your design, and don’t forget that white space is also a powerful design tool.
Black: Black may seem like a basic color, but when used in logo design, it shows power and authority. Its simple yet bold look can give your logo strength.
Grey: Using this color has become trendy because it’s a great alternative to black. It looks refined, simple, powerful and goes well with a plethora of other colors.
You can entirely make your logo out of typography, or it can include an icon. If you do include an icon in your design, make sure it adds to your logo and isn’t just in the way. To decide if you need the icon, try looking at your design without it to get a clearer idea of what it contributes to your logo.
The icon you use should match your brand and communicate something important. Take Target’s logo as an example. The bullseye in their logo matches the brand’s name, and it tells you what the brand is. In fact, this icon can stand alone and you would know exactly whose logo that is.
Of course, for some, this sort of brand identity is developed through time. When Target first started, this logo may not have been as easy to recognize. Because the icon makes sense for the brand and because of its simple yet bold look, the logo has become iconic and is easy to recognize anywhere.
Keep all of this in mind as you work to develop your logo so you can develop a design that can become as easy to recognize and as timeless as those logos you love.
With these tips, you’re definitely ready to get to work on your knowmad logo design. Even if it’s just a rough draft, you’ll have what you need to get help from a graphic designer to finalize your knowmad logo.
What other tips do you have for creating a great knowmad logo? Let us know on socials!
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