About The FreeUp Marketplace

What We Do

FreeUp is the #1 solution to finding & hiring pre-vetted freelancers online. The marketplace recruits and interviews hundreds of freelancers every week only allowing the top 1% into the network.

As business owners need to hire reliable remote freelancers, they submit specific requests for freelancers which are dispersed to the pre-vetted network of freelancers.

FreeUp facilitates the connection of the top freelancers in eCommerce, digital marketing, and web development, and more with growing companies all around the world.

Our Inspiration

After interviewing and hiring hundreds of remote freelancers ourselves, we saw the power of online freelancers and the impact that they could make on the growth of a business.

We experienced the frustration of making bad hires, freelancers disappearing, and long interview processes.
We built FreeUp to make hiring remote freelancers easy and enjoyable for other online business owners.

Our Mission

Our mission is to solve the problem of online hiring millions of freelancers and online businesses that exist around the world.

For our clients, we are providing them a hands-on, no nonsense remote hiring experience. Bringing these two groups together is at the forefront of our mission.

For our ambitious freelancers, we’re making their job of finding reliable and long term work easier.

What We Care About

The Clients

We want each and every client to feel like they are a VIP member. We care about the success of clients hiring with FreeUp and treat their business as if it were our own.

The Freelancers

We care about the future of the freelancers on the marketplace. We listen and make sure that they are being put into the best position where they can succeed.

Our Partners

We value our partner relationships and always look for growth opportunities together.


We care about giving every client a high quality and consistent experience. Each freelancer should add true value to the client’s business.

The Long Run

We’re in it with our clients for the long run. We want to help our clients grow their businesses through building our relationship and staying hands on.


At our core, we connect freelancers and clients. Our customer service is what helps us stand apart from the rest.

The History

2015: Frustration With Other Hiring Marketplaces

Nathan and Connor built their first eCommerce business to sell over $25 million online, but they continued to run into turnover and lack of time for growing the business.

They used all of the top hiring marketplaces available to recruit, interview, and hire freelance talent, but it was never a fully optimized experience. They longed for a marketplace where the freelancers were already vetted and they knew they could find someone reliable quickly.


2015: The Ah-Ha Moment

In mid 2015, Nathan and Connor had an ah-ha moment where they decided that they wanted to build a better marketplace for business owners. They decided to start building a marketplace that they had always wished they had for themselves.

Their new marketplace would (1) pre-vet all freelancers and only allow the top 1% into the network (2) offer a hands-on experience for clients (3) eliminate freelancer profiles (4) make the matching process between the client and freelancer FAST.


2016: Conquering the Amazon Landscape

With an expertise in selling on Amazon.com, Nathan and Connor spent the first year gaining popularity within the Amazon seller community.

They recruited top Amazon freelancers from all over the world, pre-vetted to find the best, then made them available to hundreds of Amazon sellers looking for freelance help to grow their businesses.

In FreeUp's first year of operations, it became the TOP marketplace for hiring Amazon freelancers online. The company continues to uphold that reputation within the Amazon seller community.


2016: Expanding Into Everything Ecommerce

After seeing rapid growth within the Amazon seller community, Nathan and Connor expanded the companies services to all eCommerce companies.

In mid 2016, FreeUp started adding eCommerce experts and freelancers to the marketplace further catering to all eCommerce companies selling anywhere online (Shopify, WooCommerce, BigCommerce, Walmart, Jet, Rakuten, eBay, etc.)


2017: Adding Digital Marketers and Web Developers

With the FreeUp community buzzing, Nathan and Connor started adding digital marketers and web developers/designers to the marketplace out of demand from clients.

2017 brought rapid growth for the marketplace taking total freelancers on the network up to 800+ and clients hiring through the marketplace to over 5,000.


2018: Offering Everything to Everyone

As Nathan and Connor started 2018, they created a goal to become a household name for businesses and entrepreneurs offering a BETTER solution to hiring freelancers online.

Today, the FreeUp Marketplace offers over 85 different skill sets across a variety of disciplines for $5 to $75 per hour. Businesses from any industry can utilize FreeUp for skill sets that they need to hire for their business. And the hands-on experience continues to hold up from the early days of the business.


2019: Expanding to New Markets

With lots of momentum, Nathan and Connor started 2019 with big goals of improving the FreeUp software experience and expanding into the digital marketing industry.

In 2019, the FreeUp team launched fixed pricing on the marketplace, released a new software redesign, started partnering with high level digital marketers, and continued to hire internally to strengthen the growth and operations of the platform.

2019: Acquired by The HOTH

After an exciting year of growth and expansion, the FreeUp team was approached by one of its clients, The HOTH, expressing interest in acquiring FreeUp.

Though an extremely difficult decision, Nathan and Connor ultimately decided that the acquisition was the absolute best for the future of the FreeUp Marketplace and for all clients, freelancers, and partners involved.

The FreeUp Marketplace will continue to grow and prosper in 2020 under the new guidance of The HOTH team. The HOTH team is 100% focused on keeping the core components of FreeUp the same while adding their marketing and operations expertise to grow the company to new levels.

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20,000+ businesses


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