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Hire a Facebook ads expert, tell them about your business goals with Facebook ads, and let them create an overall Facebook ads strategy. Once you approve, they can set the campaigns up in the Facebook ads manager based off your budget and wants.
Most Facebook ads experts are also expert copywriters meaning they understand how to create content that speaks to specific niches/groups of people. A Facebook ads expert can understand your target audience then create compelling content to bring them into the call to action on the advertisement.
Facebook ads are tough to scale and convert on. It requires a Facebook ads expert to really dive into the details to find out how to get you the best clickthrough rates and conversion rates. Have a Facebook ads expert run A/B and split tests. They can also try targeting different audiences to see which converts best.
Once your Facebook ads are created, it’s important that you have a sales funnel where you can send the potential customers. A sales funnel can provide more information and give you an opportunity to capture their email address for ongoing marketing.
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