Hire A PPC Specialist

Pay-per-click (PPC) advertising one of the top three ways companies can generate on-page conversions. In fact, almost 80% of marketers say PPC is hugely beneficial. However, 40% of businesses plan on increasing their PPC budgets.

If you know what you’re doing, you don’t have to spend more to generate more results. Instead, you can hire an experienced PPC specialist to handle your campaigns for you.

Their prior experience will help improve your campaigns and improve your ROI! Otherwise, you could end up wasting valuable advertising dollars.

Eager to start advertising? Keep reading to learn everything you need to know when hiring a PPC expert for your business! With this guide, you can make money without wasting it all away!

What Does a PPC Specialist Do?

PPC advertising allows you to display digital ads on social media (Facebook, LinkedIn, Instagram) and search engines (Google and Bing). Once a consumer clicks on your ad, they’ll visit your website. Then, you have a chance to turn that visitor into a sale!

A PPC visitor to your website is 50% more likely to make a purchase than an organic visitor. In order to start raking in those sales, you first need to find an expert PPC professional. With their help, you can create a strong PPC campaign that generates results.

Here are a few tasks your PPC specialist will complete to help create an effective PPC campaign for your business. 

Keyword & Audience Research

Before creating your campaigns, an experienced PPC specialist will know they need to start with thorough keyword and audience research. Otherwise, your ads won’t reflect the consumer’s needs or wants. They’ll skim right by your ads to find what they do need instead.

Does your business target a broad audience? Your PPC specialists can separate that audience into smaller buyer personas. Then, they can utilize a personalized approach to better attract those customers.

In order to ensure your ads appear in front of the right people, you can either target based on your audience or keywords.

For example, you can target based on age, gender, location, or household income. Maybe there’s a list of terms relevant to your product, service, or business you want to target. Your pay-per-click specialist can create a strategy around those keywords instead. 

Without this research, your ads will appear in front of the wrong people. If those people click on your ads, you’ll still have to pay, even if they don’t convert into customers.

Landing Page Design

Once a consumer clicks on your ad, they’ll arrive at a landing page on your website. You only have a few seconds to get them engaged. If the landing page doesn’t reflect their needs, the consumer won’t likely convert.

A well-designed landing page that utilizes user experience (UX) design trends can help you generate more leads! 

An experienced PPC expert will know what your landing pages need to convert visitors. Without a lead generating landing page, however, you’re already falling behind.

Campaign Creation

In order to start advertising, you’ll need campaigns organized into ad groups. You’ll want to include multiple ads within each ad group. That way, you can test different headlines and descriptions within each ad.

Your PPC specialists will know how to best organize your campaigns based on your overall advertising strategy. 

Analyzing & Optimizing

Once you start generating results, you’ll need to know how to read the data. Otherwise, the campaigns and ads that aren’t converting will leave you wasting money.

Your PPC specialist will know how to analyze your campaigns. Then, they’ll make the necessary adjustments to help you optimize. Optimizing your low-performing campaigns will help improve your ROI!

Skills to Look For

As you start looking for PPC specialists, you’ll want to narrow them down based on their abilities. Here are a few skills to look for that can help you hire the best PPC specialist available. 

Organizational Skills

First, make sure the PPC pro you hire is organized. They’ll need to know how to multitask numerous, time-consuming responsibilities. If they can’t keep your campaigns organized, they might do more harm than good.

Technical Expertise

PPC management requires a lot of technical skill. Your specialist will need to know HTML and JavaScript for starters. They’ll also need to know how to apply the necessary tracking codes to your website. 

Otherwise, you’ll have no way to track the progress of your campaigns.

Creativity

A talented PPC expert will have the creativity necessary to make effective, eye-catching ads. They’ll also know how to create a unique landing page that encourages conversions.

If they lack these skills, there’s a chance you’ll miss out on valuable conversions.

Communication

Your specialist will need to know how to communicate their ideas to you and anyone else involved. Struggling to communicate can slow down productivity for everyone.

Innovative

Google’s search algorithm changes throughout the year. While this won’t always impact your PPC campaigns, it can. A specialist who understands PPC and search engine optimization (SEO) will know how to adapt to any trends and new technologies.

For example, voice search is becoming more popular, which could impact your PPC campaigns. 

Analytical Mindset

Remember, your PPC pro will need to understand what’s working within your campaigns. A professional will know how to analyze the data before making informed changes.

How to Find a PPC Professional

Now that you know what to look for in a PPC professional, let’s start exploring your options!

We’ve created a network of hand-picked PPC professionals, already vetted for their abilities, to help you save time. 

To further narrow down your options, here are a few questions you can ask:

• Have you worked with another business in my industry?
• How did you help those businesses?
• How do you define success?
• Do you have a case study I can look at?
• Are you Google Ads certified?
• Can you handle creating and adjusting landing pages?
• How long does it take to generate results?

Make sure to develop a plan for communicating, too. How often will they check-in and report their progress?

Pick a Pro: How to Hire a PPC Specialist for Your Digital Ad Campaigns

Understanding a PPC specialist’s responsibilities will help you find the best in the biz! With these tips, you can hire a PPC specialist capable of creating and maintain your campaigns. Then, you can reach more customers and give your business the boost it needs!

Ready to find your PPC freelancer? Get started here and start advertising online today!