When Are Amazon Prime Days 2025?

Amazon Prime Day has grown from a simple sales promotion into a global retail phenomenon. What started as a one-day event now spans multiple days and generates billions in sales. For online sellers, it’s become one of the most crucial events on the calendar—rivaling even Black Friday.

Beyond just discounts, Prime Day represents a golden opportunity for eCommerce brands to skyrocket sales, launch new products, and build long-term customer relationships. And with the massive uptick in demand, hiring a freelancer can make all the difference in preparing your store to stand out and scale effectively.

When Are Amazon Prime Days in 2025?

Amazon has not officially announced Prime Day 2025 dates yet, but we can make some educated guesses based on past years.

Expected Timing and Announcement Trends

Historically, Amazon Prime Day falls in mid-July. In 2024, the event took place on July 16–17. If Amazon continues this trend, Prime Day 2025 will likely happen around July 15–16. However, Amazon typically confirms the dates just a few weeks before the event, so it’s wise to stay alert.

Second Prime Day Possibility

Recent years have seen the emergence of a second Prime Day-style event in the fall, often called “Prime Big Deal Days.” If this trend continues, sellers may have a second opportunity to capitalize on increased shopper activity—likely in October 2025.

Stay Updated

To stay in the loop, sign up for alerts through Amazon Seller Central or regularly check the Amazon Newsroom. Knowing the exact dates early helps with everything from product sourcing strategies to scheduling freelancers.

Why Prime Day Matters for Online Sellers

Prime Day isn’t just about slashing prices—it’s a strategic moment for serious eCommerce growth.

Unmatched Surge in Traffic and Sales

Amazon Prime Day brings a massive spike in both site traffic and buyer intent. In 2023, Amazon reported over 375 million items sold globally. Sellers who are well-prepared often see record-breaking days during the event.

Opportunity to Launch or Liquidate Products

This event can serve dual purposes: introducing new products to a large audience or clearing out old inventory. With the right product sourcing strategies, sellers can capitalize on trends and demand cycles.

Fierce Competition Requires Preparation

Your competitors will be pulling out all the stops—whether that’s through flash deals, social media campaigns, or paid ads. Strategic preparation, along with hiring a freelancer to manage the workload, can set you apart in a crowded marketplace.

What You Should Be Doing Now

Success on Prime Day is built in the months leading up to the event. Your prep work now determines your sales later.

Inventory Planning and Fulfillment

Check your inventory levels and plan your fulfillment strategy early. Coordinate with suppliers to avoid delays and consider tariffs on e-commerce goods that may affect costs and delivery timelines. Use tools like Amazon’s Inventory Performance Index (IPI) to optimize storage and flow.

Create a Promotional Calendar

Sketch out a promotional timeline for June through July. Include early bird deals, countdown emails, and social teasers. Plan pricing tiers and consider bundling products to increase average order value.

Optimize Product Listings

Your listings need to shine. That means high-quality images, persuasive copy, and strategic keywords. Hiring a freelancer who specializes in Amazon SEO can dramatically improve your product’s visibility and click-through rates.

Develop Multi-Channel Marketing Campaigns

Run parallel campaigns on Amazon, Meta (Facebook/Instagram), Google Ads, and email/SMS. Get creatives, landing pages, and promotional materials lined up in advance so you’re not scrambling at the last minute.

How Freelancers Can Help You Maximize Prime Day

Many sellers try to manage everything themselves, but smart business owners know the value of expert help. Freelancers bring focused expertise to your Prime Day game plan.

Listing Optimization

Freelance copywriters and SEO experts can upgrade your product titles, descriptions, and backend keywords. The result? More impressions, clicks, and conversions. For example, tweaking your bullet points to include customer pain points can significantly boost relevance and trust.

Ad Campaign Management

Freelancers with experience in Amazon PPC, Meta Ads, and Google Shopping can fine-tune your campaigns for better ROI. They’ll help you set budgets, choose keywords, and analyze performance metrics before and during the event.

Customer Service Support

During Prime Day, questions and returns spike. Bringing in freelance customer support agents ensures prompt replies and high satisfaction ratings, which in turn impacts your seller reputation and Buy Box eligibility.

Graphic Design Assets

Good visuals sell. Graphic designers can create everything from A+ content to banner ads, product mockups, and social graphics that capture attention and convert interest into purchases.

Email and SMS Marketing

Hire freelancers to build segmented campaigns that deliver the right message to the right audience at the right time. Automated drip sequences and scheduled text alerts can keep your brand top of mind as Prime Day approaches.

When to Hire: Sooner Is Better

Waiting until June or July to start hiring could leave you short-staffed when it matters most.

Give Your Team Time to Prepare

Whether it’s graphic design, product listings, or paid ads, every project takes time. You’ll need to brief freelancers, approve their work, and allow room for revisions. The earlier you start, the smoother the experience.

Support Before and After the Event

Freelancers don’t just help with the run-up to Prime Day—they can also support post-sale tasks like handling returns, collecting customer feedback, and analyzing campaign performance. Their insights can help you improve for future sales events.

Find Pre-Vetted Talent on FreeUp

To avoid the headache of vetting candidates yourself, use platforms like FreeUp that connect you with pre-vetted, experienced eCommerce freelancers. Skip the back-and-forth and hire someone who can start delivering value immediately.

Mark Your Calendar: When Are Amazon Prime Days 2025?

Amazon Prime Day 2025 is more than just a mid-year sale—it’s a chance to elevate your brand, increase your sales volume, and reach new customers. But only if you plan ahead.

From product sourcing strategies to ad campaign management, the to-do list is long. That’s why hiring a freelancer early gives you a competitive advantage. You’ll avoid last-minute stress and put your brand in the best position to succeed.

Ready to prep for Prime Day? Book a call today to discuss hiring top eCommerce freelancers on FreeUp and start optimizing your store for Amazon’s biggest shopping event of the year.