How to Hire a Content Writer on FreeUp

Strong writing fuels nearly every part of your business, from SEO and brand storytelling to customer engagement and retention. Knowing how to hire a content writer who understands your voice and goals can make a measurable difference in how your brand is perceived and how effectively your message reaches your audience. Whether you need website copy that converts or blogs that educate and inspire, the right writer helps your business stand out and grow.

If you’ve worked with iWriter before, you already know how valuable it is to have dependable writers you can count on. As iWriter transitions to FreeUp, you’ll find that same quality with even more benefits. FreeUp’s marketplace is curated and pre-vetted, connecting you with top-tier freelancers who are skilled, professional, and ready to work on your terms.

Unlike open marketplaces, FreeUp saves you time by handling the vetting and matching process. That means less sorting, fewer interviews, and faster results.

Clarify What You Need Before You Hire a Content Writer

Before submitting your request, spend a few minutes defining what you’re looking for. The clearer your vision, the better your matches will be.

Determine Your Content Goals

Ask yourself what success looks like for this project. Are you looking to boost website traffic with SEO-friendly blog posts? Increase conversions with persuasive sales copy? Or build authority with thought leadership content? 

Knowing your end goal for content helps you choose a writer with the right strengths.

Define the Scope of Work

Outline exactly what kind of content you need. A single blog post requires a different skill set than an entire website rewrite or an ongoing content calendar. Consider:

• Length and number of deliverables
• Research requirements
• Level of industry expertise needed
  

Set Expectations Around Deadlines and Workflow

If your project is time-sensitive, include realistic turnaround times and revision windows in your request. Clear deadlines help writers manage their workload and deliver consistent quality.

Decide on AI Use and Originality Requirements

AI tools can be helpful for research or brainstorming, but many clients prefer original, human-written content. Be upfront about your comfort level, whether you’re open to limited AI assistance or prefer a writer who creates content entirely from scratch.

Provide Tone and Style Guidelines

If you have brand guidelines or examples of content you like, include them. The more context you provide, the easier it is for your writer to match your brand voice from the start.

How to Hire a Content Writer on FreeUp

Hiring through FreeUp is simple, efficient, and fully supported. You’ll be matched with qualified freelancers, usually within 24 hours.

Step 1: Submit a Job Request

Start by logging into your FreeUp account or creating one if you’re new. Click “Create New Job Request.” From there, fill in your project details such as content type, goals, deadlines, budget, tone, and whether AI use is acceptable.

We’ve also created a content writer job request template to help as you get started.

Once your request is submitted, FreeUp’s ticket matching team reviews it and pairs you with pre-vetted freelancers who meet your criteria. You’ll receive profiles and can review them before deciding who to interview or hire.

Step 2: Reach Out for Guidance (Optional)

If you’re unsure how to word your job post or want to confirm details before submission, you can reach out to your account manager. They’ll help you clarify your project goals or budget to ensure your request is ready for matching. They can also help get the request posted for you! 

This process ensures your job request reaches the right freelancers quickly without the back-and-forth you might find on other platforms.

Understanding Pricing for Content Writers on FreeUp

One of the best parts of hiring through FreeUp is flexibility. You can choose between hourly rates or fixed-rate projects, depending on your needs and preferences. Content writer costs can vary depending on the project, we discuss a few ways you can pay here; however, for more info check out this content writer cost page.

Hourly Pricing

Hourly projects are ideal for ongoing work or when your needs may evolve. For example, if you plan to publish several blog posts per month or need a mix of content types, hiring hourly allows for flexibility in scope and feedback.

Rates vary depending on the freelancer’s experience and location. Our pricing guide takes a closer look at hourly rates. 

Fixed-Rate Pricing

Fixed-rate projects are perfect when you know exactly what you need, such as a 1,000-word blog, product descriptions for an eCommerce store, or an About Us page. This model provides budget clarity and makes it easy to plan content costs in advance.

When using fixed pricing, include all project details up front, including length, topic, tone, and expected revisions. That way, the freelancer can give you an accurate quote and both sides have clear expectations from the start.

What to Ask Before You Hire a Content Writer

Once you’ve been matched with potential writers, take time to ask a few key questions before finalizing your hire. These conversations help confirm skills and compatibility.

Ask About Their Writing Process

A good writer should be able to explain how they approach research, drafting, and revisions. This gives you insight into how they’ll manage deadlines and quality control.

Clarify Experience in Your Industry

If you work in a technical, medical, or highly specialized field, ask about prior experience in your niche. Request writing samples or portfolio pieces that demonstrate relevant expertise.

Discuss Communication and Feedback

Find out how often they’ll check in and through which channels, such as Slack, email, or shared documents. Clear communication expectations reduce the risk of delays or misunderstandings.

Ask About AI and Originality

It’s completely fine for writers to use tools for idea generation or outlining, but originality and voice still matter. Ask how they ensure your content remains unique and on-brand.

Confirm SEO Knowledge

If your content goals include organic growth, make sure your writer understands SEO fundamentals such as keyword integration, readability, and meta descriptions.

Setting Your Writer Up for Success

Hiring the right writer is only the first step. Setting them up for success ensures long-term results.

Create a Strong Brief

Include background information, audience insights, and links to past content that aligns with your brand’s tone. The more direction you provide, the fewer revisions you’ll need later.

Use Shared Tools

Platforms like Google Docs, Notion, or ClickUp make collaboration easy. FreeUp integrates smoothly with most tools you already use, so you can keep everything organized.

Give Constructive Feedback

When reviewing drafts, point out what works and what doesn’t. Specific feedback helps your writer adapt quickly and consistently hit the mark.

Build a Long-Term Partnership

Once you find a content writer who understands your voice and goals, consider keeping them on for recurring work. Consistency in writing style strengthens your brand over time.

FreeUp Is the Best Place to Hire a Content Writer

FreeUp helps you get rid of the guesswork when you’re ready to hire a content writer. Every freelancer on the platform has already been vetted for skill, communication, and professionalism, so you can skip the time-consuming search process.

You’ll receive personalized matches from the ticket matching team, backed by account manager support whenever you need guidance. That means faster hiring, fewer headaches, and reliable results every time.

Whether you’re continuing your content efforts after iWriter or hiring a writer for the first time, FreeUp makes it simple to connect with top talent you can trust.

Ready to get started? Submit your first job request on FreeUp and get matched with skilled content writers within 24 hours.