20 Reasons to Hire a Social Media Expert (And Where to Find Them)

20 Reasons to Hire a Social Media Expert (And Where to Find Them)

It’s hard to imagine our lives without social media. We practically live, eat, and breathe it. Think about the brands you frequent online; how do you feel about them?

It turns out that 90% of people buy from brands they follow on social media platforms. Social media has forever changed the way businesses connect with their audience. This is why your brand must hire a social media expert.

Without one, you’ll have too much on your plate.

What’re the biggest benefits a social media specialist can provide? Our article dives into twenty reasons (and where to find these social media experts). Keep reading below to get the full story.

1. Social Media Strategy Development

A strategy may be the biggest thing a social media expert can bring to the table. They’ll do stuff like overlook your goals, identify your target audience, and create a tailored plan.

All of this will maximize your brand’s visibility. Watch your engagement starts to soar across all social media platforms.

2. Enhanced Brand Awareness

Things are highly competitive on the internet. A social media marketing expert can help to carve out your brand’s awareness.

They will help you craft compelling content that resonates with your audience. Social media platforms like Facebook, Instagram, Threads, Twitter, etc. will all be handled to increase your brand’s visibility and reach.

3. Content Creation and Curation

To achieve social media success, your content needs to be consistent and curated. This is why hiring a social media marketer is in your best interest as a company or brand.

They’ll know the perfect caption or phrase to use. Your visual elements will pop off the screen. Your social media posts will be very captivating and shareable.

Each social media platform behaves a bit differently. A social media expert knows what strings to pull on each of them. They will carefully curate your accounts so your content remains fresh and informative year-round.

4. Effective Community Management

Do you or your team often feel overwhelmed with the amount of comments, messages, reviews, replies, likes, retweets, and DMs to sift through? This is precisely why you need a social media manager on your staff.

They will tackle this head-on, responding promptly and professionally. This fosters a sense of community which can lead to an increase in customer loyalty and satisfaction.

Remember, people want to feel like they are a part of something bigger than themselves. You can provide this in a purposeful and meaningful way more so than ever before.

5. Data Analysis and Insights

These days, brands rely on data analysis and insights to make informed decisions. You won’t get very far without knowing what’s happening under the hood.

A social media specialist can track and analyze the following:

• Reach
• Engagement
• Click-through rates
• Conversions

Your social media campaign will be so much more vigorous as a result. Don’t you want to achieve optimal results? We thought so.

6. Keeping Up With Trends and Algorithms

There’s no denying the many benefits social media offers. It connects you to your audience in a whole new light.

Yet, social media services move fast. They are ever-evolving and algorithms frequently change. This can be difficult to manage on your own.

They will keep track of the latest trends and use best practices for what works and avoid what doesn’t. When any emerging platforms pop onto the scene (e.g. Threads), they’ll be well aware.

Your brand will always be ahead of the curve.

7. Ad Campaign Management

Another benefit of hiring a social media manager is that they’ll be able to target specific ads to your audience. They can manage highly effective ad campaigns tailored to your business objectives.

Once hired, they will look at your budget and begin creating engaging ad content immediately. Once the ad campaign is rolling they will continuously monitor its performance and maximize your return on investment.

8. Crisis and Reputation Management

It’s not always smooth sailing when navigating the social media waters of the internet. You may experience negative publicity.

If this happens, having a social media expert on board is invaluable. They can swiftly assess the issue and mitigate any damage endured. They’ll work tirelessly to bring the brand’s image back to a positive light.

Your brand’s reputation is on the line, so don’t cut corners or skimp on hiring a social media manager.

9. Time and Resource Efficiency

Entrepreneurs like you are busy. You don’t always have time to handle the minutiae of your business. This is exactly why you need a social media specialist by your side.

While you two will work in tandem, they will handle all public-facing issues online. This will benefit you by streamlining processes, saving time, optimizing resources, and ensuring that your social media presence is consistently strong.

By delegating these tasks to a freelancer, you can allocate your time and resources more efficiently. It’s a win-win for all parties involved.

10. Boost Your Sales

One of the biggest benefits of social media is that you can monetize your work. A social media manager can organically attract more clients and customers. They will use your sales funnel to do so.

Watch your number of followers go hand-in-hand with your sales growth.

11. Influencer Marketing Expertise

Influencers present a new approach to getting your message out to the world. It can be difficult to find the right personalities to match your vision. This is where a social media expert can take the reigns.

They will establish partnerships and develop an impactful influencer marketing campaign. An influencer can leverage your content in a whole new light.

12. Collaboration and Cross-Promotion

Your audience shouldn’t be created in a vacuum on one site or platform. Use a social media expert to your advantage as they scope out new connections.

This will allow you to tap into new audiences that were previously unforeseen.

13. Targeted Audience Research

Do you know your ideal customer’s demographics, interests, and behaviors? Without knowing this, you’ll never be able to understand your target audience fully.

The best brands know how to make it a two-way street with their audience. They focus on transparency and realness as opposed to shallow and hollow.

14. Keeping Up With Industry Regulations

Just like these platforms’ algorithms, industry regulations can change on a dime. You need someone knowledgeable in this department to ensure your brand complies.

By hiring a social media expert, you will have peace of mind. They will stay informed and up to date with any legal requirements. They’ll protect your brand from any potential penalties as well.

15. A/B Testing and Optimization

A/B tests are informative to see how your social media presence is performing. A social media specialist will be able to run these tests and see if any tweaks in your content, ad campaigns, or strategies need to be re-evaluated.

16. Integration With Overall Marketing Strategy

Your social media strategy should fit in perfectly with your overall marketing strategy. A social media specialist is well aware of this.

For example, they’ll be able to incorporate your social media message into other marketing initiatives like email marketing or content marketing.

They’ll also use best practices with SEO, copywriting, and video.

18. Social Listening and Market Insights

Social media is not just about broadcasting your message to the masses and your audience. It’s also about listening to what others are saying.

A social media manager will be able to track market insights, conversations, track your brand’s mentions, etc. They will then take this information to analyze the customer’s feedback.

These valuable insights will provide insights into customers’ preferences, pain points, emerging trends, etc. You can then refine your products and optimize your overall business strategy to a tee.

19. ROI Tracking and Reporting

Measuring your social media efforts’ return on investment (ROI) is essential for evaluating their effectiveness. A social media expert can set up tracking mechanisms, implement conversion tracking pixels, and utilize analytics tools to measure key performance indicators (KPIs) and generate comprehensive reports.

20. Competitive Analysis and Benchmarking

Last but not least, you want to see how you’re performing against your competitors. A social media expert can view the landscape and identify their strengths, weakness, and strategies.

While you don’t want to copy exactly what they’re doing, you can apply it to your situation and transmute it to your brand.

Where to Find Social Media Experts

So, where are these social media experts? How do you find them? It can be a daunting feeling but fear not, we’re here to help.

Let’s take a look.

Freelance Platforms

Freelance platforms like FreeUp are the perfect place to find experts in social media. The team at FreeUp vets their freelancers, so you’re getting the top 1%.

Professional Networks

Who do you know in the field? Use technology and mingling to your advantage.

Referrals and Recommendations

Speak with your fellow entrepreneurs, business owners, and industry contacts. Buy them a cup of coffee and pick their brain on who they recommend when it comes to social media people. Word of mouth can go a long way.

A Social Media Expert Is What Your Brand Needs

As you can see, there are many benefits a social media expert can provide. Once you have one on your staff, you won’t know how you lived without one before.

Don’t you want to make your life and business run that much more smoothly? Of course, you do.

When you’re ready to take the plunge, sign up on FreeUp to hire a social media freelancer fast!