AI Content and Freelancers: A Powerhouse Content Team?

Open AI’s Chat Generative Pre-trained Transformer (ChatGPT) hit 100 million users early in 2023. From its modest conception in 2022, ChatGPT now leads the way in AI content, transforming how we work, study, and, well, chat.

AI content helps businesses streamline processes. It makes the work of a freelance writer or editor faster, but at what cost?

The benefits of AI content for freelance workers are balanced by the drawbacks, but if you learn to use it to your advantage, AI content can boost your output and hone your creative work.

Let’s look at how freelancers and AI can make friends!

How AI Content Benefits Freelancers

Before you shun AI as a fad, you should think about ways it could ease your workload and help you build your skills. Human input is irreplaceable in creative fields, but a helping hand, albeit a robotic one, can help you climb the ranks.

Speed

Computers work faster than humans. They just do. You can automate mundane tasks and get AI to do it for you in seconds.

Watch as your AI partner writes that boilerplate code, caption, or meta description. While it works, you can put your mind to the creative side of the project, freeing up your brain cells to make your work truly unique.

Inspiration

You could say that AI content inherently lacks creativity. After all, AI bots need to be pre-trained by humans, so all they really do is repeat things they’ve seen or heard. Why not get a parrot instead?

A freelance writer may stress and sweat over how to start their work. A graphic designer may be stumped for creative influence. A programmer may puzzle over a logical paradox that feels like being stuck in a box.

AI content fills the role of a work buddy whispering tips in your ear. Third-party input helps you solve problems that sole perspective fails to glimpse.

Multitask Like a Boss

Freelancers tend to work alone. You need to wear lots of caps: marketer, creator, manager, accountant. AI content eases the strain by handling the less vital tasks for you so you can handle more projects than usual.

More projects mean more money. You can split your workload and take more briefs than you could without AI content. Build your client base faster than freelancers who work without AI.

AI Content: Research Tool

Are you a freelance writer or a freelance editor? We can be pedantic when it comes to our content, refusing to hit send until we have every word in its proper place. Wait, double-check that name before anyone sees it!

What was that saying? Oh yeah. Perfect is the enemy of done.

Use AI content as your research clerk. You need to check its results, of course, but for background research, AI does the work of several people in seconds. You can use it to clarify grammar rules, find statistics, and nitpick typos from your content.

Free Up Opportunities

Companies are crying out for content creators who can blend AI into their work but keep their personal touch up front. This is a tough nut to crack.

Train yourself on the latest AI tech, then show it off in your portfolio. You could even become a freelance AI editor. Find more work than those dreaming about the Good Ol’ Days.

Drawbacks of AI Content

Okay, let’s get down to the nitty-gritty flaws of AI content. Like with any tool, AI’s limitations are part of your learning curve. Stay aware of them.

Risk of Plagiarism

A freelance writer relies on credibility for success. To be credible, you need to do your own work. For a journalist or marketer, your career could come to a screaming halt if AI writing plagiarizes work from another creative.

Run AI writing from your favorite bot through a plagiarism detector online. Multiple hits? Craft AI content into your style or get help from a freelance editor.

Dataset Limits

Chat GPT 4 pulls information from its 2021 database. This is fine for uncontested facts, like the boiling point of water. For current affairs, sports results, and tech developments, 2021 is too far back to be helpful.

Chat GPT 3 used the same 2021 data. While natural language processing (NLP) development is vital, a current database would make the tech more useful to freelance creatives.

Reinforced Biases

AI content is infamous for producing false assertions. Chat GPT 4 claims to have improved this flaw, but errors remain an issue. It is the nature of pre-trained AI programs to hold some of the biases of their creators, intentional or otherwise.

All AI content must be filtered before it reaches the eyes of the viewer. Without these filters, dangerous, harmful, or discriminatory responses could pollute the world of AI content. But who chooses what to filter out?

Lack of Personal Nuance

Homogenized content flattens the creative sphere. Suddenly, companies who rely on AI creative work struggle to stand out against their competitors who use the same technology.

Human creatives need their own personal style to succeed. It is the hallmark of every freelance writer, freelance editor, designer, programmer, or photographer.

AI content will never replace creative work that oozes with the soul of its creator, but you could use AI to augment your natural talent!

Lost Jobs?

Around 40% of all working hours could be cut by large language models (LLMs). Would you be happy with 60% of your paycheck each month?

Reskilling workers in AI technology is the way forward, but for those who have worked in the same role for decades, this would be an uphill climb.

This issue is far from new. The Industrial Revolution saw countless jobs lost to automated machinery. This is the 21st-century equivalent; to thrive, freelancers need to swim with the wave, not against it.

Time to Integrate AI Content

AI content is here to stay. If you use it to bolster your creative work, you stay ahead of the game and carve your own niche. Talented creatives who empathize with their audience will always beat AI for engagement.

FreeUp connects businesses to the world’s top freelance talent. Pick the ideal copywriter, designer, marketer, developer, or virtual assistant for your project. For freelancers, Free Up helps you build your skills, portfolio, and reputation, playing to your strengths.

Free Up your time. Sign up today!