Email marketing has been a tool used by marketers for decades. Perhaps because of this, some experts believe that it has lost its relevance. Does email really work now that there are social networks?
This article is devoted to this issue. Do you want to know the answer? Then read to the end.
Did you know that 72% of users are more comfortable receiving promotional offers in emails. The same indicator for social networks is only 17%. Also, email marketing is more likely to make a profit for the company. In one study, 59% of users said emails from brands influence their buying decisions. And email segmentation allows you to increase your revenue by 760%.
These are just a few of the benefits that e-marketing offers to a company. Next, we’ll cover 5 key opportunities that a business should take advantage of.
3.5 billion people use smartphones. However, almost 62% of emails are opened on mobile devices. Using email marketing allows you to reach these consumers.
For this to work, follow these guidelines:
To ensure effective email marketing, you need to monitor the quality of your content. Use services like Grammarly and Essay writer to avoid mistakes and typos. This will help to build a positive image and consumer confidence.
Email allows you to share information with a large audience all at once. Periodically sending newsletters will allow customers to stay updated on the company’s new products. It also improves the user experience.
To do this, follow a few rules:
Your customers don’t want to feel like they’re just a random number to you. Individually addressing each email shows that you remember and appreciate the person. The good news is this isn’t something that you’ll need to do manually.
Be there when the client needs it. It is appropriate to send a letter about the completed purchase or informing about the progress of the delivery. For such purposes, it is worth using automation tools. For example, Mailchimp service. Also, consider a schedule for sending emails. For example, a newsletter about new items will be carried out every 2 weeks.
Show that you are working. Has the person handled the problem? A new branch of the company opened? Tell us about it. Show your customers that they matter to you.
E-mail also allows you to send out coupon codes and other For example, promotional codes, personalized discounts, and promotion notifications. They are a compelling argument for subscribing to the newsletter for 28% of users.
Using e-coupons also opens up business opportunities:
This is the provision to the client, or a group of users, an offer that is most likely to be interesting. That is, corresponding to the priorities of the person. Personalization improves the effectiveness of email marketing. A survey of marketers showed that 82% of specialists, after implementing such a strategy, noticed an increase in the number of opened letters.
Personalization allows you to track direct mail. Adding a unique phone number to the letter or redirecting the user to a special landing page will help in this. You can also offer a promotional code.
How to ensure personalization?
Divide clients into groups by interest, age, or behavior, and make a proposal accordingly.
Such content changes based on user preferences and behavior. The best way to implement it is to use artificial intelligence. Tools based on this are able to track and analyze data about users (gender, age, location, previous purchases). Then they offer content that is most relevant to a particular customer.
Personalize your mailing list by suggesting products that are related to previous purchases. For example, a client bought sneakers from a designer line. Perhaps the novelty of the same collection will be of interest to him. Below is an example of a product-personalized email from online clothing and accessories store J. Crew.
Email marketing provides a higher return on investment than other types of marketing. According to the research, every dollar spent earns the company $42 in earnings.
Email marketing is highly customizable. You can use different letter templates, content types, vary the frequency of sending letters, and the design of individual elements. A / B tests are appropriate. Existing email marketing automation tools also allow you to set up triggered emails. In this case, the email is sent in response to the specified user action. For example, an abandoned cart.
It is also possible to integrate the newsletter with other marketing strategies. Particularly with social media marketing. You can redirect users to Facebook, YouTube, Instagram, and so on.
Interaction with customers can also increase the effectiveness of your newsletter. For example, by adding reviews or user-generated content to the letter.
Modern technologies have led not only to the emergence of social networks but also to the improvement of electronic marketing. Therefore, it remains an effective tool.
Email marketing allows you to engage mobile users, personalize customer interactions, and share important information with them. These are great opportunities to build relationships. Especially if you can personalize emails and integrate email marketing with other platforms, the company has a presence on.
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