It can be hard as a solo entrepreneur. You have consistent clients, but now, you’re at a point where they’re asking you about other tasks you don’t have the skill set for. You already know the opportunity to work completely online is there, but what steps do you need to take to make it a career?
If you’re finding yourself in this situation, you may want to consider expanding your freelance business into your own digital marketing agency. In this article, we will teach you how to grow a digital marketing agency from your own current freelance work!
You’ve decided you’re ready to take the leap and grow into a digital marketing agency. As an entrepreneur, starting by yourself, it’s hard to know how to start growing your business.
We’re going to take you through all the steps you’ll need to grow your marketing agency and start getting clients within the week! From finding potential clients, sending proposals, and sourcing the perfect freelancers and contractors, we have your back!
There are many perks to owning your own digital marketing agency. Owning your own business means making your own hours, doing what you love and seeing your dreams come true.
In today’s world, there’s nothing better than freedom within work. But, in order to have complete freedom, you can’t limit yourself and what you’re offering to your clients. Expand your business by expanding your knowledge and what you offer.
You may run your own freelance copywriting business or freelance graphic design business, but now it’s time to go further. It’s a possibility that most – if not all – of your current clients are looking for marketing help. Truth is, most people you are working with are going to need other services for their business.
But, the services they are requesting are out of your realm of expertise…so what do you do now?
Expanding your freelance business into a digital marketing agency is the answer. Expand your network by finding other freelancers who are proficient in skills that are in high demand from clients. Once you find these freelancers, you now have the opportunity to offer those high demand services to clients and prospects.
When scaling into a digital marketing agency, there are six essential services to offer:
Now, it’s time to determine your prices. It’s a good idea to include your prices in your client proposal, but never on your site. You want the customer to see what you offer, but prices on your site could drive potential customers and conversations away.
You may have a few clients you work for now, and while you would do anything for them, it’s time to take things to the next level. To grow a digital marketing agency, you’ll want to have a few more prospects in your niche. Your niche is something you’re interested in more than anything else. There needs to be genuine passion and excitement for your niche in order to deliver consistent quality work.
First, ensure that this prospect has a definite want and need for your services. Do not waste time and effort making client proposals if they have no need. Once you’ve engaged the prospect and determined they are interested in your services, provide them with your value proposition that captures their attention.
The only way to scale your digital marketing agency is to put yourself out there. Start by introducing yourself and your business to as many people as you can. Never stop talking, connecting, networking, and you will see your business start to grow.
While you are introducing yourself and your business you need to ask more questions than you answer. When you finally have enough information about their business, that’s when you mention there are some real missed opportunities in their business that could accelerate their growth within their industry.
When you see that you have caught their attention, schedule a time to sit down together and review your proposal. This will help potential clients learn about your business, experience, and offerings. This is where you sell yourself as the expert you know you are. Remember it’s not bragging if it’s true.
Your proposal should include:
You know you will need help with certain tasks. To scale a digital agency, you’ll need specialized freelancers and contractors. Whether that be copywriting, graphic design, SEO, ads management, etc. there are tons of resources to find the right people to expand your agency.
Even better news… FreeeUp is one of them!
Remember, the most important aspect of hiring other freelancers and contractors is understanding that planning is essential. The freelancer may be amazing, but if you haven’t done your part outlining roles and workflows, you’ll continue to struggle in finding that happy work balance between you and these freelancers.
When you post a listing, you’ll get a myriad of responses. Thus begins the interviewing and selection process. You are ultimately the only one who knows what’s best for your business and your client needs, so take time to make sure each freelancer is the perfect match. You want someone who really is an expert on the subject and someone who will get things done right.
One way to do this is to have the candidate complete a small test so you can see their skills in action. Don’t make this anything too daunting, because they could lose all interest in the project. It could be something as simple as writing a marketing plan outline or to mockup a logo. This will be your basis – other than their resume and portfolio – of their skill set.
Once you feel comfortable with that candidate, it’s time to hire and get your business going.
Still wondering if you should keep being the lone entrepreneur?
Take all of these tips and tricks, get started today, and see how far you can go!
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