How To Scale Your Amazon Private Label Business: 6 Things You Should Know

It’s easy to get your Amazon business up and running, but there’s more to a successful business than simply opening up shop. If you want to increase your profits (let’s be real, you do) you need to learn how to scale your business.

Leveraging on FBA (Fulfillment by Amazon) allows you to remove warehousing, picking, packing, and delivering out of the equation so you can focus on your business. Here are 6 additional things you should do to scale your Amazon Private Label business.

Expand Your Amazon Advertising Possibilities

Amazon Advertising offers a variety of ways for you to grow and scale your business. Sponsored Product advertising is the common one used by sellers, with ads that appear in shopping results and on product pages.

There are 11 ways you could advertise your products, and if you are using only one or two of them, you are missing out! Try out other ways to reach potential customers. Amazon Post is Amazon’s version of Instagram, where you can post lifestyle images and tag your products to drive brand and product discovery.

Amazon DSP is a demand-side platform that enables you to programmatically buy display, video, and audio ads both on and off Amazon. You can also run Sponsored Video ads to showcase your products to potential customers.

Be sure to track your Amazon advertising performances so you don’t spend unnecessary money on ads that don’t work.

Deal with All Negative Reviews

A common mistake made by a lot of sellers is ignoring negative reviews. It doesn’t matter if the review is positive or negative; it is important to respond to reviews. It shows that you value the feedback they left for your product.

There are many reasons why customers write negative reviews:

1. They want to let others know about the flaws of the product.
2. They are not satisfied with the product.
3. They want to hear back from you.
4. They are your competitors trying to take you down.

Although you won’t be able to do much about the last reason, you can still learn how to deal with bad Amazon reviews and turn them into positive fuel. When you respond to unsatisfied customers and resolve their issues, there is a possibility that these customers will change the negative feedback into positive ratings.

Don’t leave any negative reviews unanswered! Try Product Pulse to receive alerts whenever a customer leaves you a product review.

Optimize Your Product Listings Regularly

Similar to PPC campaigns, it is important to optimize your product listings on a regular basis so that you always have the top keywords indexed by the Amazon A10 algorithm. Amazon often updates their selling guidelines and you should stay up to date with the latest changes.

Keyword research is undoubtedly the most important step in optimizing your product listings. Search terms used by customers constantly change, so it is important that you research new keywords and include them in your product listings.

Run an Inventory Health Checkup

To ensure you don’t have any dead stock that can be costly to store in the warehouse, it is important to run inventory checkups on a regular basis.

Amazon charges long-term storage fees for inventory stored in their fulfillment centers for more than 365 days. This is in addition to the monthly inventory storage fee and can be detrimental to your business finance.

To avoid long-term storage fees, you can run a huge promotion to clear out dead stock before the due date. If there’s still inventory available, submit a removal order to Amazon and have excess stock sent back to you.

Drive External Traffic to Your Amazon Store

As you probably know by now, the Amazon A10 algorithm loves it when sellers drive external traffic to Amazon. As a reward for bringing potential new customers, the A10 algorithm will increase your product rankings; especially ones that already have a positive impact on customers.

Don’t be afraid to run ads from your Facebook, Instagram, or YouTube channels to your Amazon Store for more potential sales. You can track ad performance such as traffic and sales using Amazon Store Insights and focus on social media channels that brought in the most traffic and sales.

Partnering with influencers to promote your products is another great way to drive external traffic to your Amazon Store. Focus on finding influencers that resonate with your brand and audience to increase sales conversions.

Use Lead Magnets to Build Your Email List

One of the fastest ways to grow your brand on Amazon and build brand loyalty is by connecting with your clients through email. Done right, marketing your products through email can significantly increase sales and profits.

Here are a few tips to write a better email for your business:

1. Avoid using ALL CAPS and multiple exclamation marks in your subject line, as that would make your email look spammy.
2. Don’t be boring! Be a little vulnerable and share interesting stories about your business or personal anecdotes. Add a little humor to make it fun!
3. Use psychology in your emails by adding social proofs, fear of missing out, anticipation, and much more.

Lead magnets used in your email marketing should be attractive and need to add value to your audience for them to opt-in and give you their email addresses. Lead magnets such as cheat sheets, coupon codes, and bonus packs work well to generate leads.

Final Thoughts

Starting a private label business and launching it on Amazon is not rocket science. During the growth phase, there are multiple ways sellers can use to take their business to the next level and the strategies mentioned above are just a few of them.

Remember to leverage various tools and resources Amazon and ZonGuru has to offer, as they can help you make the most of scaling your private label business.