How to Use AI for Your Business in 2023

The AI industry has grown by leaps and bounds in recent years, as it seems like a new AI solution hits the market every day.

In fact, the global AI market is set to reach half a billion dollars in 2023 as more and more businesses begin implementing AI software and use cases.

Artificial intelligence & machine learning algorithms have proven to be incredibly diverse, as they can assist businesses with the following:

• Future forecasting
• Enhancing cybersecurity
• Using predictive analytics for decision-making
• Automating repetitive tasks
• Providing a positive customer experience
• Copywriting & content creation

There’s also quite a bit of faith in AI technology, with 84% of business leaders believing that AI will help them obtain and maintain a competitive advantage in the future.

Startups and small businesses are also leveraging AI tools to help them scale. With AI’s ability to automate workflows, it becomes possible for smaller companies to take on more clients without needing to add more staff.

Last but not least, AI implementation is also benefiting the freelance world. With the assistance of automation, chatbots, and AI copywriting/web design tools, freelancers can increase their output & quality of work with far less effort.

As you can see, AI can add real business value when implemented properly – which is why we’ve prepared this in-depth guide on how to use it.

Read on to learn how to use AI to revolutionize your business, regardless of industry.

The Growing Role of AI in the Business World

With its recent rapid growth and endless applications, AI is undoubtedly the future of business.

Nearly every company will need to implement it in a few years to stay competitive, so it’s wise to stay ahead of the curve and start using AI now.

Even today, many organizations use AI systems in their business processes – including providing e-commerce product recommendations to identify fraud in the financial industry.

While many still fear that AI will replace their jobs, and while that is the case for some positions, the evidence shows that AI will also create new jobs that we aren’t aware of yet.

This process is called creative destruction, and the concept predates artificial intelligence significantly.

The idea is that for innovations to take place, we must break old assumptions and ways of doing things.

There are countless examples of creative destruction throughout history, including the following:

• Sewing machines replacing hand sewing
• Smartwatches largely replacing traditional watches
• Kindles and tablets largely replacing printed books

In each case, the new technology was a threat at first but would go on to revolutionize the market once adopted. They would also create new jobs in place of the ones they made obsolete – and modern AI works the same way.

Instead of viewing AI as a threat, it’s more productive for businesses and freelancers to view it as a way to enhance what they already do.

5 Ways to Use AI to Scale Your Business

Since AI can help you instead of hinder you, let’s learn how to use AI for your business growth strategy.

The applications of AI are practically endless, and they apply to virtually every industry, from healthcare to human resources.

Bearing that in mind, here are a few reliable ways to start scaling your business with the help of AI.

#1: Better understand your target audience

If you work in the digital marketing space, then you know the value of having an intimate understanding of your target audience.

If you know how your customers think and behave, developing new products and creating content they want to consume becomes far easier.

Yet, that’s often easier said than done, as combing through tons of customer data can be time-consuming and confusing.

That’s where AI programs save the day. They’re capable of processing a massive amount of data within seconds, granting you valuable insights into your buyer personas to guide your business decisions.

Tools like Google Analytics enable you to view detailed breakdowns of your audience:

• Demographics
• Interests
• Bounce rate
• Average session duration
• Geographic location

You can use all this data to not only learn more about your audience but also to identify & target high-value customers – which will help you increase your revenue without having to expand your customer base.

#2: Use process automation on repetitive tasks

This one is especially beneficial for startups and small businesses that lack a large workforce but still want to scale.

Do you lack customer service agents at your company?

Then all you need are some reliable chatbots to answer common user questions and take support messages for you.

Are you tired of sending out lead generation & thank you emails?

There are plenty of programs that allow you to automate those, which will make those annoying tasks a thing of the past.

By automating all your repetitive processes, you’ll be able to streamline your workflows and free up tons of time for your staff. Instead of wasting time on data collection and sending repetitive emails, your team can focus on more important tasks, such as catering to your client’s needs.

AI automation makes freelancers more efficient if your in-house staff has all the work they can handle.

For example, if you outsource copywriting to a freelancer that uses AI programs to enhance their writing, they’ll be able to double or triple the output of one that doesn’t.

That’s because they can use AI tools to help them brainstorm ideas, get rid of writer’s block, and proofread their work on the fly – which means they can take on a lot more work without sacrificing quality.

#3: Forecasting the future

One of the top benefits of AI programs is that they can process complex datasets 24/7 without getting tired or bored. That means you can use big data (data that’s too large & complex for humans) to aid in future decision-making.

In particular, AI tools are excellent for forecasting because they can identify patterns far faster than humans.

So if you want to supercharge your data science, now is the time to start using AI systems at your business.

#4: Bolster your digital marketing efforts

AI-generated art and copywriting are revolutionizing the way companies view creating content. As a result, there’s a growing demand for AI experts that know how to use the latest technology – such as GPT-3, ChatGPT, DALL-E, and Stable Diffusion. 

Specifically, these new freelancer positions can make content generation for digital marketing campaigns a total breeze:

• AI prompt generator. How do you get generative AI to do what you want? AI responds to prompts, and an AI prompt generator is a freelancer who can create unique prompts for generative AI, such as generating images and copywriting. 
• AI content creator/editor. An AI content creator is a freelancer capable of creating various types of content (blogs, videos, infographics) using AI technology. 
• AI content developer. Do you need an expert to help you develop a website or an app using AI? Then you need a freelance AI content developer.

These experts will help you create a rich library of relevant content for your target audience, which can help you become a thought leader in your field.

#5: Enhance your customer relationships

CRM (customer relationship management) apps have long been staples of sales departments, and AI is making them even stronger.

How is that?

One example is sentiment analysis, which can help sales reps determine the emotional states of their clients.

Since most client interactions are now digital or over the phone, it can be difficult for sales reps to gauge how things are going since they can’t interpret body language or facial expressions.

The AI tool Cogito provides a remedy for this, providing text & voice analyses to let sales reps know how their clients feel. It uses a color-coded meter that will change from green to yellow or red if a client’s emotional state abruptly changes, which helps guide the rep through each interaction.

How AI Makes Freelancers More Productive

As stated before, AI technology can increase the productivity of freelancers by a significant margin.

That can provide a significant competitive edge, especially over freelancers who aren’t using AI.

For instance, freelance accountants can use AI to automate all their data entry tasks, freeing up a bunch of their time to focus on more important things, like growing their business.

Lawyers can use AI to retrieve important documents and spot trends in legal cases they’re interested in pursuing.

Freelance web developers can use AI tools to write code faster and improve their designs – and freelance writers can use AI to knock out articles in half the time as usual.

With all these powerful benefits, AI systems make the perfect secret weapon for freelancers.

Final Thoughts: How to Use AI for Your Business

AI technology isn’t going anywhere, so it’s best to use it for your benefit. The good news is that there are countless ways that AI systems & tools can enhance your business, no matter what you do.

From increasing customer satisfaction to forecasting the future of your business, AI technology can help you take your business to the next level.

Do you need reliable freelancers to help you implement AI in your business?

Then look no further than FreeUp, the freelance marketplace that’s home to the top 1% of talent. We’re home to top-tier freelance writers, AI content developers, AI prompt generators, digital marketers, & Amazon experts, so don’t wait to start hiring today.