Amazon has established its name not just because of the variety of items it sells online, but also because of its notable customer service.
However, Amazon sellers sometimes become entangled with the company’s returns policy. Few product returns on Amazon may not drastically affect sellers like you, but when faced with numerous returns on Amazon, your business may not be able to keep up in the long run.
To help you increase the profitability of your Amazon venture, while decreasing the possibility of having to lose any gains due to product returns on Amazon, here are some of the tips on how you may avoid future Amazon returns:
When it comes to reducing returns on Amazon, having a comprehensive product description is highly beneficial. This will not only help you highlight the attributes of the product you are selling, but this will ultimately give potential buyers a clearer understanding of the product beyond what the image or thumbnail would showcase.
Having a thorough description of the item is among the factors you should consider to boost an Amazon product listing. Hence, product knowledge is also important. With such a need, you might want to hire an Amazon product listing specialist in order to have a technical and informative product description.
This will not only increase the chances of your item being added by the buyer to cart, but it will also help avoid potential product returns due to the mismatched catalog description.
Amazon sellers are sometimes negligent when it comes to providing high-quality product photos. Having a high-quality image of your product will not only attract potential customers or buyers, but it will also help decrease the rate of returns.
You need to understand that high-resolution product photography will visually communicate to potential buyers the appeal and condition of the item they will be buying.
The top, bottom, front, back, and even all side photos of the product you are selling will complement its comprehensive product description. Hence, giving your would-be buyer a better understanding of the item.
Arguably, product photography is not an easy thing to do. For most sellers might be lacking the proper equipment, professional experience, and in-depth knowledge. For that matter, hiring a freelance photographer is a better and convenient approach.
In relation to the one mentioned above, you should understand the difference between a comprehensive description and over promotion. As an Amazon seller, it is your duty to provide accurate information to your buyers, this may include but not limited to product dimension, sizing, color options, material construction, and other relevant item information.
One of the main reasons why sellers experience an increase of ordered returns on Amazon is due to unmet expectations. That is why it is critical not to over promote product condition, by adding unnecessary or inaccurate lines that are contrary to the actual condition of the product.
These words may include but are not limited to Best, Excellent, Pristine. Always remember, whether in business or in life, “honesty is the best policy.”
As an Amazon seller, you should not simply aim to win and stay in the Amazon Buy Box. Apart from such a goal, you should aim to provide quality service in its totality. And one way of providing quality service while decreasing the odds of having to experience Amazon returns is by checking the product quality before sending it either to Amazon’s fulfilment centers or directly to your customer.
Product quality check is one of the best solutions to decrease the Amazon returns rate.
Before you send the product to your customer, you should check whether the quality, color, quantity, size, and construction of the item is the one ordered and expected by the client. By doing so, you will minimize not just returns rate, but also negative Amazon feedback.
The list above is not exhaustive in itself, for specific solutions in reducing returns on Amazon may vary depending on the situation. However, the ones mentioned are some of the key elements on how you may decrease Amazon returns rate and protect the longevity of your Amazon business.
Protect your seller feedback score by having the item delivered immediately back to you, especially if the product was returned to the Amazon warehouse. Inspect the item that was returned in order to see if the reason for return matches the condition of the product that was sent back.
Try to contact the buyer and apologize for any inconveniences. For this reason, having or hiring experienced e-commerce customer service representatives is advantageous, especially when dealing with returns and reimbursement.
To smoothen the process and relieve unnecessary technical burdens, you can always make use of available technology that will help you with returns and reimbursement processes. One of the best tools available when it comes to Amazon repricing and Amazon seller analytics is Seller Snap.
Seller Snap is inspired by the Game Theory principles and is one of the market’s top self-learning algorithmic Amazon repricing tools. Seller Snap connects to Amazon’s API to help provide customers like yourself with returns data in an insightful and digestible way. Seller Snap showcases returns’ cost, returned items, return rate, and other relevant information that deals with Amazon returns.
Furthermore, Seller Snap also helps you manage reimbursements. With clearly presented reimbursement data columns, you will know the total amount of money sellers like you will receive back from reimbursed items on specific listings. Similarly, reimbursed inventory is also available to show you the number of products or items that were sent back to Amazon, and are made available in inventory after reimbursements.
In order to increase focus and profit without having to sacrifice more of your time, it’s advisable to hire freelancers. When it comes to such a need, you can trust FreeUp to provide you with hand-picked freelancers from the e-commerce industry.
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