Unlocking Success: Employing Freelancers for Your Med Spa Business

As of 2022, there were 8,841 med spas in the US. Year after year, the number of med spas has continued to rise.

With the increased competition every year, how do you ensure your business continues to grow and thrive? After all, you’re only one person. You can’t possibly do everything. 

You need the right help, but the truth is, that’s not always easy to find. 

So what’s the solution? Hiring a med spa freelancer. 

Keep reading to learn more about when you should hire a freelancer and the FreeUp process. 

When Should You Hire a Freelancer? 

The majority of small business owners work at least 50 hours a week. Over time, this can lead to stress and burnout, no matter how much you love your job. 

It’s important to know when to hire a freelancer to take some of that stress off you. There are a lot of indicators that it’s time to hire a freelancer. We’ll cover the big ones. 

You’re Spending Less Time Doing What You Love 

Our guess is that you didn’t start your med spa business because you love doing business accounting. However, tasks like that are vital to the success of a business. You expect to spend some time doing these things. 

However, when these tasks take over, and they can, you may not have time to do the things you love. This clearly indicates that you should have already hired someone to help. 

You’re Doing the Job of Ten People

We all like to think we’re Superman or Superwoman, but sadly, we’re not. There is only one you, and since you run a med spa business, you should understand the importance of taking care of yourself. 

Part of taking care of yourself is making sure you have time to get out of the office. That means being realistic about what you can and cannot do. 

You Don’t Know How to Do Something

We know there’s a YouTube video for everything. However, some things are best left to the experts. 

Plus, if you’re already short on time, do you really have the time to learn how to build a website on YouTube? Some parts of running a business aren’t going to be in your wheelhouse. 

If you’ve encountered one of those, it’s time to hire a freelancer. 

You Don’t Want to Do Something 

Knowing how and wanting to do something are two completely different things. You may know how to build a social media presence, but that doesn’t mean you want to. 

Focus on things you excel at and love. Hire a freelancer to do the things you don’t want to do. 

What Can You Hire Freelancers to Help With? 

Around 49% of business owners say their biggest challenge in entrepreneurship is always being on the job. As discussed above, when you encounter that challenge, it’s a clear sign that it’s time to hire a freelancer. 

However, what should you hire them to do? We have some ideas for you! 

Social Media 

There are 4.8 billion social media users worldwide. In addition, younger generations are increasingly looking to social media to find brands and products they trust. 

You need to be on social media, and a freelancer can help you build your presence there. They can do various tasks, such as: 

• Create a content calendar 
• Post
• Interact with your audience
• Build your followers 
• Create posts
• And more

This is a simple task, but it takes time. Hiring a freelancer ensures you’re growing your presence but not putting more on your plate. 

Med Spa Virtual Assistant 

There are a lot of tasks involved in running a business, and some you have to handle. However, there are other tasks that you can pass off. 

A med spa VA can handle the busy work and open up your calendar. Some tasks could include: 

• Scheduling
• Email management 
• Data entry 
• Answering phones 
• Calling clients 
• Customer service 

In addition, some VAs may have more specialized skills that they can use when helping you. 

Developers 

Around 81% of customers look for a business online before making a purchase. A website can help capture customers who want more information before committing. 

While there are some “plug-and-play” websites out there now, it still takes time to create one. In addition, those websites lack personalization. 

Hiring a web developer or designer gives you access to a talented freelancer who can make your website pop. 

SEO 

SEO includes many factors. You have to think about on-page and off-page optimization. In addition, with updates to Google’s algorithm, there’s a lot to keep track of. 

Freelancers who specialize in SEO can help you monitor these factors and create a plan for you. 

Content Creators

Content creators cover a host of roles. This could include the following:

• YouTube content 
• Blog content 
• Web copy 
• Social media content 
• Graphic design 
• TikTok content 

Some of these roles will cross over with other roles like SEO and Social Media. 

Bookkeepers 

This list is getting pretty long, and we could keep going, but this will be our last one.

No one likes doing the numbers (unless you secretly do). Hiring a freelancer to help with your bookkeeping can help keep your financials organized. 

It also means that you don’t have to do the numbers. Win-win. 

How to Hire a Freelancer for Your Med Spa Business

Now that we’ve given you some food for thought, it’s time to start the hiring process. Here’s the process of hiring a freelancer through FreeUp. 

Clearly Define the Job

One thing we see a lot is people looking for unicorns (also known as freelancers who can do everything). This generally does not work out well. 

When creating a job request, hone in on the skills you need. This will help you find someone who specializes in what you actually need. Because, let’s be honest, finding a bookkeeper who can also edit YouTube videos is very unlikely. 

If you need help organizing your thoughts, check out our free scope of work template. It will help you get everything in writing, and it’s a great resource to use with your freelancers. 

Put In Your Job Request

When it’s time to put in your job request, you’re welcome to do it yourself. However, you can also take advantage of our fantastic account managers. By hopping on a call with them, you can get expert advice on putting in the best possible request. 

Freelancer Matching

Now, it’s time to get matched with freelancers. Keep in mind that if your initial matches don’t work out, we can send you more. 

Let us know why the current candidates aren’t hitting the mark, and we’ll refine your matches based on that information. 

Before deciding who to interview, check out the freelancer’s profile and past work. You’re welcome to ask for portfolios and examples of past work. 

Consider sending a few prescreening questions to the freelancers as well. 

Interview

Now it’s time for the interview. Make sure you ask a variety of questions, and feel free to test the freelancer’s knowledge. 

Ask them what they would do in different scenarios or how they would respond. Ask about past situations and how they responded then. 

To Test or Not to Test

Think of a test project as a paid test drive. This gives the freelancer the opportunity to show you that they can do what they say they can do. It also gives you the opportunity to work with the freelancer before fully committing. 

Some projects are easier to do test projects for, but when you can, we highly recommend it. 

Hire a Freelancer

Once you’ve decided on a freelancer, it’s time to hire. This will look different based on whether you’re hiring on a fixed rate or hourly rate. 

If you need help, feel free to reach out to one of our account managers or our support team. 

Onboarding

Now it’s time to onboard your freelancer. Make sure you go over the SOW with them and take the time to really introduce them to your business. 

We’re Here If You Need Help

Feel free to reach out to your account manager or our support team with any needs. We’re here to help you find success! 

Hire a Med Spa Freelancer 

Hiring a Med Spa freelancer can help “FreeUp” your time. This allows you to focus on doing what you love and scaling your business. 

Are you ready to get started? Our account management team is ready to give you expert assistance. Schedule a free consultation today.