How A Marketing Agency Rapidly Expanded Services & Scaled With FreeUp

Background

Resonetrics, LLC is an internet marketing agency that uses digital tools to connect businesses with their customers in ambitious and engaging ways. 

They provide technical execution of digital programs for smaller marketers and agencies who need technical or strategic help, and they also help large enterprises manage content at scale.

Problems & Solutions

With the work they do and the clients they serve, Resonetrics needs access to highly skilled freelancers in a wide variety of areas of expertise. Freelancers from the FreeUp marketplace have helped Resonetrics with internal projects as well as client work.

It’s not always easy to find freelancers who can really tackle the projects that need to be done in a business. It can take weeks to sift through profiles, interview candidates, and find someone you hope will meet expectations. 

That’s why FreeUp puts all freelancer applicants through a vetting process for skills, communication, and other requirements. 

And only the top 1% get into the marketplace. That means when you hire through FreeUp, you know you’re getting someone approved and qualified. 

“I can’t afford to spend weeks vetting candidates, and I’m not nearly as good at finding good ones as FreeUp is,” said Sam. “I know I can trust the people I find there.”

Like many professionals who decide to outsource, Sam tried to navigate the world of hiring freelancers…and it didn’t always go well. 

“I’ve had bad experiences with other platforms and in the open marketplace,” he said.

“I’ve been burned by people on other networks who haven’t been able to deliver what they promised. For example, I lost over $4,000 and a good client because of a developer who couldn’t do what he said he could do.” 

While Sam has had those bad experiences on other networks, he hasn’t with FreeUp. 

“Altogether, I know I can trust anyone FreeUp recommends,” said Sam. “Plus, being able to reach [the FreeUp team]… FreeUp support is incredibly helpful.”

Results & Agency Expansion

As almost any agency owner can tell you, it’s far too easy to get sucked into the weeds of day-to-work and lose sight of the bigger picture. Which is why any approach that gets them back to focusing on strategy is a huge win.

“FreeUp has allowed us to be more open to types of work we might have shied away from before—and to focus on strategy and sales rather than execution,” said Sam. 

To focus on the big picture work, it’s important to have people you trust working on the day-to-day tasks. 

“We’ve used freelancers to fill roles we don’t currently have in house,” said Sam Moore, president of Resonetrics. “However, we intend to seek some more freelancers who are more closely aligned with our core expertise.” 

So far, Resonetrics has hired front-end engineers, web content managers, a UI/UX designer, and some ASP.NET coders. These freelancers complete routine technical tasks at scale, high-level design tasks to supplement in-house skills, and coding and maintenance work the Resonetrics team doesn’t have. 

“I also plan to bring on a virtual assistant (VA) and project manager in a few months,” Sam added. 

This happens a lot—once businesses get a taste of the benefits of outsourcing, they find more and more work that can be done by freelancers.

Conclusion

“Outsourcing to FreeUp has allowed me, as a lead tech guy, to step out of the weeds and delegate more,” Chris said. “This has traditionally been hard for me to do because I’m hard to please when it comes to technical work.” 

Chris has found freelancers he can trust through the FreeUp marketplace, and that makes all the difference.

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