Ever wondered what bosses are looking for in their freelancers? When a company has decided to outsource, there is an opportunity to get them to notice all the freelancers to hire! Outsourcing in general is something lots of companies do today in a way of growing by finding new experts without spending a fortune in-house.
I can assure most companies are looking today for a way to include freelancers in their daily tasks. This is where you as a freelancer want to take this opportunity and land your dream jobs while staying at home or while working on other projects. But just as you have noticed this opportunity other people have too.
In this post, we want to help you land all your projects the right way. We will give you all the tips and tricks on the book to reflect the best about yourself and convince all those companies out there that you are the perfect freelancer for their work.
Do some background research before contacting your potential clients. Find out the areas of opportunity in which they can improve and with a very delicate touch, tell them how you could make something great with them. Familiarize yourself with their business and insights. This will help you to be fluent in their field of work.
Try to be very perceptive of their instructions. Hirers normally won’t want to explain things twice. As much as you can perceive what they want and deliver over the expected result, your clients will love you.
Don’t stop at telling them, you can send some previous work to give them actual proof of your expertise. If your proof happens to cross-check with their industry, even better! Give them samples, back up your words with tangible visuals.
Remember to be budget-sensitive. You might not necessarily be the cheapest but you can compensate with experience and a job well done! Exhibit your credentials when setting a price for your work that way a business owner can make a decision.
Especially with clients that have never hired a freelancer before, show them you are a professional by the way you contact them, the way you address them, the aspect of your social media (yes, they might look for it too).
Showing references and testimonials is a great asset. Remember people love to hear from other people their personal reviews because it seems more honest.
Listen to what is expected from you and make a plan to go that far and beyond. When you embrace your clients, you can really create valuable content.
Miscommunication between you and the company’s goal can really affect your job, which in consequence can affect your future jobs.
Writing a convincing email to persuade them is key, this is your pitch. Make your email template but address each email with personal references. Tailor your pitch email according to the person or the situation.
Write a strong freelance proposal to overcome your competitors. This is your first line of communication with your potential clients. Design your outreach email with these ideas in mind:
After you have sent your proposal I would recommend you follow up 3 days with a secondary email. “Have you had time to consider…” and so on.
A few of the risks well known about hiring a freelancer are:
Just to name a few. When you understand these, you can truly offer them the experience they are looking for and ensure not only the job they are looking for. For that one bid and many other future jobs too. Remember they are going to gamble on you.
Send personalized messages to every hirer, don’t just copy-paste. Keep your whole relationship with clients completely professional. Make them feel comfortable working with you. Get to the point right away, keep it clear and concise because remember: attention spans are getting shorter.
Use your portfolio, tell where you are an expert, and briefly discuss your areas of expertise. These are not the same, you have to identify in what field you are exceptional and in what fields you are simply great.
Ask your client to give you feedback once a job is done. Always note whatever they have to say about you so that you don’t ever make the same mistakes twice. Remember this is personal feedback for your own use. There are other kinds of feedback you ask for to display on your profiles, to share with new clients, to use as positive references.
Freelancing is becoming more and more popular since it has given new growth opportunities for modern businesses. The possibility to outsource to an expert gives every company an advantage to reduce costs and still get the knowledge and work they are looking for.
To actually stand out from the crowd and land the clients you are looking for, remember to keep it professional, solve a problem they have with your skills, take the work from their hands, meet their deadlines. Be coherent with your prices, try to make a balance between cost and expertise. Make your communication friendly, professional, open, understanding and they will surely be glad to hire you more than once. In general, keep your customers happy.
One last thing! There is an obvious learning curve on these processes so don’t get yourself down if you don’t score at first. Contact companies constantly and eventually you will get the hang of it!
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