Amazon Prime Day is one of the most highly anticipated online shopping events of the year. In 2020, the 48-hour period brought in nearly $11 billion, and that number is expected to be even higher in 2021.
If you’re an Amazon seller who wants to make sure you’re as prepared as possible for the two huge sales days, you’ve come to the right place.
Keep reading to learn how to make Amazon Prime day successful for your business.
First introduced in 2015, Prime Day is usually held in July to commemorate the platform’s founding back in 1995. It should be noted that every Prime Day consistently broke every previous year’s records in terms of sales, making it an event many sellers look forward to.
Prime Day usually runs for 48 hours though this may easily change just like what happened in 2018 when it was extended from 24 to 36 hours for the first time.
Being one of Amazon’s biggest promotions, Prime Day is a highly-anticipated event not just for shoppers but for Amazon sellers most especially.
And why not?
Promoting your products to an exclusive deal-hunting crowd can do a big boost to your business. That in itself is more reason enough to participate.
Though joining Prime Day comes at a cost, the $750 registration fee per Lightning Deal is all worth it considering the exposure and earning potential you’ll be subjecting your business to.
Sure, the intimidating cost of Prime Day Lightning Deals can be discouraging for some especially if you’re worried about how your product will perform and if you can sustain such an expense.
The expensive fees can serve as motivation if you think about it. By paying a higher cost, you’ll be forced to pull out all the stops and be more deliberate with your promotions.
What does this mean? This means better quality Lightning Deals come Prime Day, giving shoppers more reasons to buy and sellers, a bigger number of sales in the process. It’s a win-win!
Another reason to participate is that Prime Day can easily catapult your business to the top and make it a million-dollar business.
Keep in mind that this extravaganza exposes your business to millions of shoppers worldwide. It only takes one spotlight deal to make your product a total best-seller and give you even 500X daily sales just like it did for Maggie Cheung, co-founder of the Furbo Dog Camera.
Prime Day is a huge opportunity you can’t afford to miss. Yes, it can be pricey but the potential benefits your business is bound to gain makes it all worth it.
Achieving a successful and productive Prime Day isn’t as easy as it looks. If you want to make the most out of this 2-day extravaganza, you need to make the necessary preparations and come up with a smart and sound strategy.
Below are a couple of tips that may come in handy.
Prime Day is all about highlighting your perennial bestsellers but you can’t take advantage of this big sale if you run out of stocks.
If you want to ensure Prime Day success, stocking up on your popular products would be a good first move. This is where good inventory management comes in handy.
Use previous years’ data to determine which items are most likely to sell out. Look out for anything that usually sees a huge increase when subjected to a discount so you can make the necessary preparations.
There’s no better way to ruin your Prime Day experience than to run out of stock on an item that’s selling like pancakes.
Now, this is not to say that things like this can be avoided. It’s impossible to predict the future even with the best analytics and preparations.
Should you run out of stock on a certain item, you can always let your customers join a waiting list for sold-out products. You can then consider offering a rain check so they can still avail of the Prime Day deal even if they have to buy the product at a later date.
There’s no question that your marketing will play a huge role in the success (or failure) of your business’ Prime Day endeavor.
Online shopping is all about capturing people’s attention. Get them to have a look and you’re one step closer to a sale.
That being said, you need to get the word out as early as possible. You need to drum up interest that will get your customers excited and ready to buy come Prime Day.
One of the best ways to do this is to ramp up your paid advertising and organic marketing on social media. Consider using Facebook Ads, Google Shopping Ads, and other forms of paid advertising.
If you have enough budget to spare, you may also consider getting the services of an Instagram influencer who can help promote and spark interest in your brand before Prime Day sale.
One of the things you need to consider before Prime Day sale is that most of the customers you’ll encounter are experienced shoppers whose items of choice will not always be included in Prime Day deals.
What this means is that these customers will likely fill their shopping carts with deal and non-deal items throughout the 2-day event.
With all of these in mind, product visibility in searches should be a top priority. You need to make sure to include a basic product description of what your product is all about within the title.
Why is this necessary?
It’s always good to know what type of products you’re looking for even if you haven’t heard of the brand. Doing this simple step puts you at an outright advantage.
Make no mistake about it. The five bullet points are without question the most important part of any Amazon listing.
This is why it’s crucial to take advantage of this feature by telling your customers the perks they’ll get from the product’s key attributes.
Simply listing an item is never going to be enough. You need to SELL which is why Amazon positioned the customer buy box next to the bullet points.
More often than not, customers are too busy to go through your entire listing and just skim through the bullet points to know what your product is all about.
If you want to close more sales on Prime Day, you need to make your five bullet points stand out.
It’s almost certain that Amazon’s search box will be used more times during the 48-hour Prime Day period and it only makes sense to take advantage of this simple fact.
Make sure to allocate some extra budget for your keyword bids throughout the two-day sale so you can ensure that your products get promoted along if not above organic search results.
This simple hack can do wonders for your business over the two-day promotion by increasing your product’s visibility.
As mentioned, all it takes is for customers to take notice. By getting put in front of more eyes, you are increasing your products’ chances of getting noticed and ultimately, getting purchased.
Standing out from your competition is easier said than done especially on Prime Day when every seller is on top of their game.
If you’re fulfilling orders yourself, it’s extremely important to offer free shipping because not doing so will make you lose out on the Buy Box even if your prices are relatively low.
Buyers will always opt for free shipping whenever possible and your competitors realize this which is why it makes sense to offer this deal especially come Prime Day.
Another way of taking advantage of Amazon Prime Day is by submitting multiple products to Amazon for Prime Day deals.
While Amazon will likely only choose a few of your submissions, getting your products under Prime Day deals can easily boost sales and profits, not to mention your brand’s popularity.
If you’re going with this strategy, however, you’ll need to step up and make sure that you are putting out the best products and pricing you can offer.
Prime Day is an annual event that comes with a ton of opportunities for sellers to take advantage of. While this 2-day extravaganza may not be for everyone, testing out and experiencing Prime Day can have a large positive impact on your business whether you generate loads of sales or not.
The tips provided should give you everything you need to have a successful, productive, and profitable Prime Day experience. Use them and make the most out of the opportunities Prime Day brings.
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