Prime Day Readiness: 8 Quick Tips for Amazon Sellers

Guess what? This year’s July Prime Days on Amazon were hotter than a summer barbecue! The average order value sizzled at a tasty $54.05, spicing things up with a 3.4% increase from 2021. 

Now, here’s the scoop: Amazon is basically a shopper’s paradise, and Prime Day? Well, that’s like the VIP section of the paradise. 

If you missed the July Prime Days boat, don’t break a sweat because guess what’s around the corner? Prime Big Deal Days in October! 

But here’s the deal – to get your Amazon store in tip-top shape for the shopping extravaganza, you’ve got a little homework to do. Fear not, though! We’ve got your back with some killer tips to make sure you’re all set to seize this golden opportunity. So, stick around, and let’s get your Amazon game on fire!

1) Analyze Your Past Performance

Prime Days are a perfect time to boost your sales. This is especially true as the holidays approach and consumers are on the lookout for a good deal. 

To be ready for the upcoming sales, a great place to start is with your past sale data. By analyzing it you can determine what some of your best-selling products were in the past. 

This gives you the opportunity to highlight those products during prime days. 

2) Restock Popular Products

The last thing you want to do is run out of inventory when buyers are shopping. Make sure you check your current inventory levels and use the historical data you analyzed to restock so you can meet the demand.

3) Considering Using Prime Day to Launch New Products

Prime Day isn’t just about selling what you have; it’s about introducing what’s new and exciting. Leverage the buzz to launch fresh products and attract a broader audience.

4) Optimize Your Product Listings

Optimizing your product listings before Prime Day can help them shine. Around 80% of Amazon sellers take the time to optimize their listings and this can help them stand out and get the conversions they want. 

However, let’s be real, this takes time and knowledge. If you don’t have time, or optimizing listings just isn’t your thing, we get it. We’ll talk about this more in another tip. 

When it comes to optimizing your listings, you need to focus on the following: 

• Title and bullet points 
• Images 
• Keywords
• Video 

You can even do A/B testing to see which product listings do the best. 

5. Reviews

Around 99.9% of your customers read reviews. Many customers won’t even take action until they’ve read a review. Making sure you’re focusing on reviews throughout the year is important so that when Prime Day rolls around, your customers are more likely to convert. 

6. Use Social Media 

Build buzz around your products and upcoming sales using social media. TikTok is a great way to advertise to Millennials and Gen Z. These generations would rather hear from a real person (an influencer) than see a more traditional digital advertisement. 

Take the time to learn what social media platforms your target audience uses. Then use that information to leverage those platforms. 

7. Create Product Bundles

Do you sell different products that complement each other? For example, selling gumball machines, and the gumballs to refill it with. Bundling these products can help you save money on shipping and packaging. 

You can then pass those savings on to your customers to give them a great Prime Day Deal. 

8. Hire the Right Freelancers 

These tips and others take time. With Prime Big Deal Days just around the corner, it might seem impossible to get everything done in time. That’s where FreeUp comes in. 

We want to help you “FreeUp” your time and keep your store in tip-top shape all year long. We have experienced Amazon freelancers that understand what your store needs to thrive. 

When you hire the right freelancers, you can focus on what you excel at and let your freelancers deal with the busy work. We have freelancers that can help with the following: 

• Optimizing product listings 
• Amazon PPC
• Amazon Seller Metrics
• Amazon Merch 
• FBA
• Social Media 
• Amazon experts 
• Vendor Central 
• And more… 

Prepare for Amazon Prime Day With FreeUp 

The holidays and Prime Day are just around the corner. Let us help you find the right freelancer for your business. 

Schedule a call with one of our account managers today.