When you were in school, did you ever write a paper, then proofread it and double check that is was polished, and end up being surprised to find red marks all over it when you got it back after being graded?
When you looked back over your mistakes, some of them may have been glaringly obvious, but somehow you hadn’t noticed them before.
The same things happen to us in business. In school you likely had someone else check and edit your papers. But what about having someone else check and “edit” your business?
An Amazon Seller Consultant is someone who knows the Amazon platform, selling on Amazon, and marketing on Amazon very well, and offers their expertise as a service to businesses to help them increase their sales on Amazon.
As with anything, often a second set of eyes is useful. Regardless of how many tutorials you’ve watched and articles you’ve read, sometimes you just miss what, once pointed out, may seem like obvious details; details that had been hurting your sales.
An Amazon Seller Consultant can see things you may not see, and will likely even know things you don’t know.
Now that Amazon as a market has matured, more and more people are offering their Amazon expertise as a service. You can find these experts on freelance sites such as FreeeUp, LinkedIn, or just by searching for them on Google.
With FreeeUp, you can request to be introduced to an Amazon consultant and be introduced with a pre-vetted expert, ready to help, within one business day.
The key with images is to have great images that not only clearly show what your product is and what it does, but that answer all your customers’ potential questions so they don’t even have to read your listing.
A consultant can look at what gaps you should fill in your images and what infographics or comparison charts you need to add. Sometimes information that seems obvious to you may not be obvious to a customer.
Many consultants have also split-tested dozens or even hundreds of images and can point you in the right direction. A consultant can help you make sure you’ve got everything you need in your images to maximize sales.
The ad copy that converts the best may not always be obvious. Sometimes it can be hard to write copy that really focuses on the best selling benefits. A consultant can likely find great ways to increase your conversions through your ad copy.
I recently helped a seller rewrite bullet points on their best-selling listing. After running a split test for a month, we found the new version increased sales by over 56 percent!
In addition, Amazon is regularly introducing new features, some of which you may not yet be taking advantage of.
For example, Amazon recently upgraded Enhanced Brand Content to include comparison charts for different products. This feature, originally only available for Amazon vendors (via A+ content), allows you to link between your other products without having them in the same parent listing.
An Amazon consultant can suggest other ways to present your brand and keep you in the loop about the latest tools and features.
PPC tends to be difficult for many sellers. Often, you didn’t necessarily start with a set organization in mind and the campaigns grow somewhat out of control.
A Seller Consultant can determine how your campaigns are set up and restructure them accordingly. They can also set up a process for you to manage your campaigns over time.
With proper campaign organization, the data is much more transparent as to how keywords are performing, how to update your listings, and how to move your ACoS up and down as you please.
You can search and sift through information online for ways to improve your Amazon business, but there’s a lot of value in having an expert look at your specific business and tell you the exact information that you really need to know.
You may not have been watching your seller feedback and therefore didn’t notice your buy box percentage taking a hit, even though this would have been an easy fix.
I once helped a company who had two of their best-selling products lose virtually all their sales overnight. They went from selling multiple units a day to only a couple a week.
After a month, they reached out to me to find out what was going on. We found that on the day their sales dropped off, they had received a one-star seller feedback from a customer. They had responded and fixed the customer’s problem, but the review was still on the account.
We also noticed the feedback had actually been concerning a problem with the product, not the seller, so we were able to have Amazon’s system remove the review within minutes. What had cost them thousands of dollars in lost sales took less than an hour to uncover and solve with a second set of eyes.
A consultant can help fix your problems, then establish processes you can implement in the future to prevent the problems from recurring.
You’ll run into times where you need to make important Amazon business decisions, product decisions. Sometimes you’ll have a product that just doesn’t build up any traction. Depending on how much you’ve invested in this product, you may want to be 100% sure before you scrap it and move onto something else.
A consultant can help you determine if your problem is a listing or marketing problem, or simply a problem with the product itself. From there, if it is a dud product, what other options may work for you? Perhaps you can bundle it in with other products, or upgrade some of the features.
A consultant can also give you a second opinion on whether a product is even worth pursuing in the first place, saving you a lot of time, effort, and money. They can also suggest other products that go well with your existing products to help them build off of each other.
Apart from helping you optimize your product content, a good Amazon Seller Central Consultant should also help your business become more visible especially in search results as well as increase your Amazon rankings.
A consultant will also be well-versed with some of the best SEO tools available for sellers like Scientific Seller, AmzTracker, MerchantWords, Sellics, SellerMetrics, and Jungle Scout among others.
They don’t necessarily have to be experts in the tools mentioned but they should be able to help you use them to your advantage. They should help you determine the best keywords to use and rank for, for instance.
Amazon Advertising (formerly known as Amazon Marketing Services) allows you to target competitors, run display ads, and access Amazon’s extensive library of individual consumer data which makes it a very popular service among veteran marketers.
This is another aspect of selling on Amazon that consultants can help you with, particularly when it comes to determining PPC rates. Having someone who can give you the proper advice and bidding strategies will definitely go a long way.
This will also save you a lot of money on ads because implementing the right strategy ensures that each click you get draws the right customer closer to your product.
Product reviews are crucial when it comes to sales. As shoppers ourselves, we’d like to get an idea of what the product is like before we click on the purchase button. And this is why, more often than not, we read product reviews first before making a decision.
As a seller, getting those initial reviews for a newly-launched product can become a challenge, which is why Amazon’s Vine program is something you need to take advantage of.
Having a consultant who knows how to leverage the power of product reviews and the Vine program itself is without a doubt a huge help in boosting your sales numbers.
With only trusted reviewers as part of the program (and that do not necessarily write only positive ones), convincing shoppers to buy your product becomes a lot easier.
Like any other marketing endeavor, marketing on Amazon requires a lot of trial and error before you can determine what works best for you and the products you sell. There’s no perfect formula or blueprint that guarantees sales, which is why split-testing is more than necessary.
It is also a skill and experience that a consultant will possess, and is the best way for you to identify the best marketing options that will ensure the best returns.
With so many factors and combinations to consider, getting everything right for the first time may not be as easy as one would think. Does your product have the right price? Is the image you’re using a good fit for your listing? Does your title suit the description?
These are just some of the considerations you need to keep in mind. With the help of someone who knows how to conduct an effective A/B test, you’ll be able to narrow down the possibilities by comparing which combination yields the best results.
Every Amazon seller knows that negative reviews are inevitable. You simply can’t please everybody, and these are things that are beyond your control. Instead of getting upset for that 1-star review you got, you need to find ways to reduce its impact.
This is where an efficient consultant comes in handy. An excellent consultant will be able to help you connect with your customer and respond to negative feedbacks in a positive and professional manner.
It’s not teaching you how to respond that really matters, however. A consultant will know how to get you notified about bad reviews as early as possible so you can respond immediately.
This individual may also be able to help you contact the customer directly via email, or at least properly respond to the negative review. He or she should have a solid plan on how you can minimize the bad review’s impact even if it means piling up on positive reviews, effectively moving the negative review further down the list.
They know and understand how to leverage the power of positive reviews.
When it comes down to it, the value from an Amazon seller central consultant really comes down to customized advice specifically tailored to you, including the things you may not want to hear—but need to.
Getting the help of an Amazon Seller Consultant is like having a TA look over your paper for you before you turn it in, practically guaranteeing you’ll get a better grade than you would on your own.
Having a second set of experienced eyes on your business is a huge help. Whether you’re just looking for pointers on your listings and campaigns or you have a more serious sales problem you need diagnosed, an Amazon Seller Consultant is the way to go.
Think your business could increase sales with help from a consultant? If the answer is yes, then we encourage you to contact FreeUp and become a client so you can be introduced to a pre-vetted Amazon seller central consultant within one business day.
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