Should Amazon Sellers Automate Their Amazon Business?

Amazon has reported 9 million total sellers worldwide, of which 2.3 million are active. As of 2020, there are an additional 952,000 new sellers who joined the Amazon selling community.

In order to succeed on Amazon, apart from sheer dedication, it’s also important that sellers are able to adapt and innovate. One of the best ways to adjust your current Amazon strategy is to incorporate business process automation. Keep reading to learn how to get started with automation.

Understanding Business Automation

Business Process Automation (BPA) implies the use of technology to perform any recurring business-related task. The task automation process accelerates the workflow by reducing or replacing manual efforts relevant to the business workflow.

Similarly, business process automation also refers to the routing of business details to key persons at the right time through predefined rules and responses. Thus, resulting in cost-reduction, increased work efficiency, and streamlined business procedures.

Admittedly, running an Amazon business has its pain points, but automating software and procedures could help ease those points. To give you an overview of these solutions, below are some of the commonly used tools and approaches for Amazon business automation.

Types of Automation Your Amazon Businesses May Use

Feedback Automation

One of the metrics that the Amazon algorithm considers when awarding an Amazon Buy Box is feedback or customer reviews. For that matter, it is crucial for Amazon sellers to focus on the improvement of the reviews output.

There are many available feedback tools online, and some of which are capable enough to automate the process of requesting feedback from Amazon customers. Whether you are an Amazon FBA or Amazon FBM seller, you can utilize such advanced review tools to automate the process of requesting feedback.

Thus, ensuring that all of your customers or pre-defined customer segments are not forgotten. Amazon customers will receive feedback requests that will remind them to write reviews about your product or service.

Amazon Repricers

One of the factors that Amazon considers in ranking a product listing in its search results, as well as awarding it with the Amazon Buy Box is the price. As mentioned before, Amazon is a competitive industry, which is why you should be careful when pricing your inventory items.

Although competition is stiff on Amazon, this does not mean that you should place less value on your products and price them cheaply. There is a more modern and automated approach when it comes to pricing Amazon products.

With the help of automated Amazon repricers, particularly AI repricers like Seller Snap, you can automate the repricing process of your listed item. With AI repricing, the software will reprice the item not just based solely on the competitor’s pricing behavior, but also on the overall marketplace behavior.

With an automatic Amazon repricer like Seller Snap, you are guaranteed a dynamic repricing approach. This means that the software creates a unique repricing strategy for each listing depending on many factors. The repricer is constantly learning and evolving to ensure that you outsmart and outperform your competitors.

Chatbots

A chatbot is not something new, for it was first introduced by MIT professor Joseph Weizenbaum back in the 1960s. However, with years of innovation and improvement, chatbot has become part of the eCommerce industry.

Nowadays, entrepreneurs use chatbots to automate replies to customers with commonly asked queries. Although Amazon does not integrate chatbot into its system, Amazon sellers can still utilize this technological update via social media platforms.

When doing external marketing and advertising campaigns, chatbot can be used to increase sales, drive traffic to your Amazon store, and improve brand visibility by simply incorporating it into social media apps such as Facebook messenger.

Inventory Management Automation

Whether you are an Amazon seller or not, automated inventory management tools and reporting are critical for your business. If you wish to scale up your Amazon business, decreasing manual inventory input processes and reporting that cause delays are highly beneficial.

Furthermore, spending extra-time to manually analyze inventory data and formulating reports from them will lessen overall business efficiency. As your business grows, likely will your inventory volume and orders.

Human Intervention and Automation for Success

Automating a business, including your Amazon business, will surely provide a boost to your online enterprise. From a business owner perspective, automating certain processes of the business leads to increased performance, productivity, reliability, and availability, while reducing long term expenses.

However, automating your business does not mean totally removing human intervention. Human participation is critical in manipulating tools and navigating through their rich features and functionalities.

You may also opt to hire Amazon VAs who are already attuned to using different automated Amazon seller tools like the ones highlighted above. This will save you time in understanding, utilizing, and mastering certain Amazon seller tools.

Employing a highly onboarded remote workforce to complement your automated tools will boost the output and performance of your Amazon business. This also means more time for you to focus on your Amazon venture.

It is worth emphasizing that human intervention and technological automation are like two wings through which your Amazon business rises towards optimum performance and success. They do not contradict each other, but rather go hand in hand complementing each other’s limitations.

Now It’s Time To Implement What You’ve Learned

Reading this article was the first step in your journey to automate your Amazon business. Once you implement some of the things we’ve discussed, the positive results will start rolling in.

Don’t forget to check back on our blog for more information on how to make your Amazon business a success.