Did you know that nine out of ten consumers consult online reviews before making a purchase decision these days? Furthermore, nearly 80% of them trust online reviews just as much as they do personal recommendations.
Simply put, customers want to be confident that the products and services they’re purchasing from you are top-notch — and online reviews can help provide them with that reassurance. This is the case with any eCommerce store, even those built on Shopify.
That’s why, in this quick guide, we’ll guide you through a step-by-step process of how to add reviews on Shopify. With just a few simple steps, you’ll be all set up to give shoppers the confidence they need to purchase from your brand.
Adding customer reviews to your Shopify store can help with more than just building customer trust. An increase in visibility provided by true consumer reviews gives your store a competitive edge and helps attract more potential customers.
Check out these three benefits if you’re struggling to see the value in taking time to add reviews to your store.
Adding reviews to your Shopify store is like adding a magical potion to build customer trust (if there were such a thing as magic in marketing).
Reviews work as an assurance to first-time customers that other people have tried and are happy with the product or service, and through their encouraging words, convey the trust between you, the seller, and its customers.
However, the formation of trust has resounding effects beyond a customer’s first interaction with your Shopify store. Adding customer reviews can:
Plus, when customers can see exactly what other shoppers have to say about a product before they buy it, they’re far more likely to hit the “Add to Cart” button.
Beyond the warmth and fuzzies that come with knowing that your customers appreciate your products, real and honest reviews can increase sales dramatically. After all, if a product has five stars, who’s going to resist?
Reviews provide potential customers with an inside scoop about what past buyers thought about the product, creating an informed decision-making experience that will increase confidence in purchasers and increase sales.
So don’t be afraid to ask your customers for feedback on their purchases; you might just increase those sales before you know it!
Let’s face it, running a successful Shopify store is no easy feat. Despite all the joys of one’s own e-commerce business, getting the desired boost in SEO visibility across the web and on search engines certainly isn’t easy.
But what if we told you that adding reviews to your store could be a serious game-changer when it comes to search engine optimization?
When customers leave reviews on a product, they’re giving your SEO rankings a boost of goodwill that blares out to the wider world — and let’s face it, Google loves good reviews! Reviews help boost your rankings, create new leads and boost conversions.
Now that you’re sold on the value of adding reviews to your Shopify store, it’s time to figure out how to update the backend of your website so people can see those reviews. You’ve got two main options when it comes to adding reviews to a Shopify store or product page.
Shopify review apps are a great way to get a pulse on customer sentiment and feedback. With an app, you can easily view ratings and reviews from customers, giving you the insights needed to make clever decisions that impact your Shopify store in the long term.
There are several of these apps, though. Instead of sifting through hundreds of available Shopify apps and plugins, which review app is best for beginners? Some of the best include:
Each app comes with unique features and pricing, so be sure to review them before choosing which is best for your site.
For example, Stamped relies on AI technology to optimize insights and moderate reviews. On the other hand, Product Reviews is free and allows Google to pull from your review ratings to use in search results.
While we can’t tell you which app is best for you, Product Reviews is a great free option. The other platforms offer limited versions of their full apps for free. If you need upgraded features, however, those might be worth checking out.
If you don’t find a Shopify app that fits your business needs then you can also use a third-party review platform to make the process of collecting reviews easier and more efficient. In most cases, all you need to do is add a widget from the platform to your store that’ll allow customers to leave reviews on the platform.
Then, any feedback customers leave on the review platform will be automatically added to your store. This means you don’t have to spend extra time and effort manually transferring reviews over. Plus, these platforms often offer helpful features like sorting and filtering capabilities that can make managing customer reviews a breeze.
One common way some eCommerce store owners do this is through Amazon. If you sell your products on Amazon as well as Shopify, you’re able to import your reviews directly into Shopify. The process is similar for third-party sites such as Google Reviews or G2, for example.
Now that you’re all caught up on what your online review options are as a Shopify store owner, it’s time to learn how to add those reviews to your website. This is the most important part of the process, so be sure to follow along closely!
After all, if you don’t learn how to add customer reviews correctly, you could end up generating backend errors in your store or missing out on valuable reviews altogether! So it pays (literally and figuratively) to look into effectively adding customer reviews. Here’s how to do just that.
The process of adding reviews to your Shopify store via a Shopify app will look slightly different depending on which app you choose. For this example, let’s say you’ve chosen Shopify’s (free) Product Reviews app.
To get started, you’ll need to download the app to your store first. Go to Shopify’s app store, find the app, and click on the green button that says “Add App.” The page should automatically refresh and send you back to your dashboard where you’ll click another green button that says “Install App.”
With the app installed, you’ll want to open up the theme editor and find the product page template. To do this, click on “Online Stores,” then “Themes” and finally “Customize.”
Assuming you want to add reviews to your product pages individually, you’ll then need to use the dropdown menu at the top to choose the “Products” option. Now, click “Add Section” and select the Reviews section under Apps.
The kind of plan you’re on will determine which options appear and how customizable they are. You can adjust things like star color and size, alignment, and text when there are no reviews left for a product or even switch out which product the reviews are being added to.
That’s all there is to it!
The process is usually even simpler if you’ve decided to pull reviews in from a third-party review platform. You’ll need to visit the platform’s website and find the option to generate an embed code.
Embed codes are pieces of embedding specific HTML code that allow people to embed video, audio, and other objects onto webpages. They provide a useful way for websites to display multimedia files without uploading or hosting them on the server itself.
If you’re unsure where to find this code, simply Google “[platform name] embed code.” This link offers a great explanation of how to generate the embed code to upload G2 reviews.
As mentioned above, most Shopify review apps offer the ability to customize the ways your reviews look. This includes everything from colors, font, and border to character limit and more. While this is a great way to ensure design consistency across your website, what’s more important is understanding how to manage your reviews!
To manage reviews effectively, you’ll first want to make sure you are regularly responding to customer reviews. Show customers that their thoughts and feelings matter — it’s a great way to show empathy and build relationships with them. Note that this applies to negative reviews, too, which you’ll need to respond to with grace and understanding.
Additionally, use positive feedback from reviews to highlight the great things about your business, such as its quality products or helpful staff members. You could even go the extra mile by creating a special reward system for customers who leave glowing reviews — it’s just one more way to ensure your Shopify store runs smoothly.
Struggling to learn how to add reviews on Shopify? If that’s the case, why not hire a virtual assistant to take care of it instead? Virtual assistants are extremely efficient and knowledgeable about how to handle customer reviews, so you can count on them to manage everything.
Furthermore, through FreeUp, finding a Shopify virtual assistant is a cost-effective way to boost your business. You don’t even need to hire someone full-time when outsourcing your reviews management needs.
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