15 Key eCommerce Freelancers to Scale Faster

Who are the key eCommerce freelancers?

As profitable as an eCommerce business is, it’s fair to say that running one requires a lot of work. Though most of the work can be done online, building an online store from the ground up requires help from a couple of key eCommerce freelancers.

While it’s natural for business owners to want to do everything, doing so is a big mistake. Will you be able to come up with product ideas, take care of your inventory, promote the business and process orders daily? Those are barely half of the tasks that need to be done.

As a business owner, your main responsibility is to run the business. You’re there to find ways to make the business profitable. You’re there to find new opportunities that will promote business growth. You’ll never be able to focus on these tasks if you’re too busy doing things that you can outsource to someone else.

The smart thing to do from a business standpoint is to hire key eCommerce freelancers who can get things done. Not only will they be able to take the load off your back, but they’d also be bringing in additional expertise to the business. This gives you a competitive advantage and helps scale your business faster.

So who are these key eCommerce freelancers, anyway? Below are 15 of them you can start hiring as soon as possible.

1. Email Marketing Specialist

Say what you want about email marketing, but to this day, it’s still one of the most effective lead generation strategies available to business owners. Part of the reason why this tactic is so effective is that it allows you to keep your existing customers within reach while also allowing you to access new ones.

With an email marketing specialist, you’ll have a freelancer who can draft engaging email sequences while helping you manage your growing email list.

2. Order Fulfillment Specialist

Processing orders may be as easy as one, two, three — I mean, how hard can it be to send an item for fulfillment? All you have to do is take note of the customer’s details and if everything checks out, you send them the product they ordered.

While it’s true that the order fulfillment process isn’t complicated, it can become a problem when your business begins to expand. The volume will certainly increase and when that time comes, you’ll be lucky if you can ship out all the orders on time. A dedicated order fulfillment specialist will come in handy when the volume spikes.

3. Inventory Manager

Another key eCommerce freelancer you can’t afford not to have is an inventory manager, and for good reason. Though the task may seem clerical if you look at it from the outside, the truth is, it’s not as easy as it looks.

Inventory management requires the ability to strike a balance between falling below optimum stock levels and becoming overstocked. This is important because both scenarios can lead to undesirable outcomes. If you are understocked, your business’ reputation will suffer because customers will find you unreliable. If you are overstocked, there’s a chance that you’ll lose a lot of money because you’ve got items in excess that do not generate income and cost unnecessary storage fees.

With an inventory manager, you’ve got someone to monitor your inventory and give you a heads up if and when you need to restock. This will help you save money and keep your customers happy at the same time.

4. Return and Refund Specialist

No matter how good things are, there’s no such thing as a perfect system. At some point, you’ll receive return and refund requests. This is perfectly normal — just part of doing business.

These types of requests can be a bit too much to handle, however, because they take time and may involve a lot of emotions. This is the reason why you need to have a return and refund specialist in the fold. Rich in experience and skills, these individuals are capable of pacifying dissatisfied customers and handling each transaction with poise.

While such cases rarely happen, a return and refund specialist is a key eCommerce freelancer you need to have. They’ll come handy not just for their experience with metrics but for their people skills, too.

5. Customer Service

Every eCommerce site needs customer service for a variety of reasons. One of these reasons is that customer satisfaction plays a huge role in the success of any business. If you can keep your customers happy, your business will continue to grow.

Customer service is also considered the business owner’s voice and extension. This is especially true in cases where customers need to talk to someone who can point them in the right direction. With an experienced customer service representative, you are assured that your customers are taken care of even while you sleep.

6. Listing Optimizer

If you want people to buy your products, your product listings should be good enough to grab people’s attention. They must have well-crafted titles and product descriptions, a gorgeous image, and keywords strategically sprinkled all over the copy.

Putting together all of these elements requires talent and skill, something a listing optimizer brings to the table. This key eCommerce freelancer is a must-have because of their ability to showcase your product and present it in a way that people will find it difficult not to press the “Buy” button.

Good copywriting and image presentation are skills you usually find in multiple freelancers. With a listing optimizer, you get the best of both worlds for half the price. More than anything, the expertise they bring can impact your business in a big way, making them an integral part of the business.

7. Graphic Designer

When it comes to anything online, grabbing people’s attention is the name of the game. With a lot of competition vying for your target audience’s attention, a well-designed website is a key to getting ahead.

It’s important to recognize how short people’s attention spans are. It only takes a few seconds for people to decide whether they’ll continue to explore a website or not. If you want to have a better chance of getting noticed within those first few seconds, hiring a graphic designer would be a good place to start.

Keep in mind that before potential customers will want to buy your product, you need to impress them with your website to gain their trust.

8. Content Writer

If you want people to keep visiting your site, you must give them a reason to do so. For one, your website needs to contain information that is both informative and engaging. It should do a good job of telling people who you are, what you offer, and how they can get it.

This is exactly what a prolific content writer does. By coming up with engaging copy for your website, you are effectively making people’s decision-making process a lot easier because they’ve already got all the answers to their questions.

9. Blog Writer

Gone are the days when blogs were merely used as online journals. Blogs have become powerful tools used primarily to keep people engaged with a business. It’s a medium used to continuously provide information so that people can see you as an authority in the niche or industry you are in.

A blog writer is a key eCommerce freelancer who can help you come up with interesting posts regularly. By hiring a blog writer, you are effectively giving your existing customers a reason to come back. This allows you to keep them updated on your latest offerings which they will likely support because of their loyalty to your brand.

10. Social Media Manager

Another key eCommerce freelancer every online selling business needs is a social media manager. There’s no denying how popular social media has become. It’s rare for anyone not to have a social media account. With the potential audience you stand to reach, it would be a waste not to take advantage of social media’s power.

A social media manager also allows you to save a lot of time. By having someone who can plan, research, create, and schedule content for your business, you’ll be able to focus on your higher-value tasks. More than having content to share, it is the quality of each post that makes the difference. Who wouldn’t want to have an expert handle this in less time than it takes you to do it and with more follows and engagement with the business?

11. PPC/Ads Strategist

If you want to accelerate your business’ growth, hiring a PPC or Ads strategist is an absolute must. While social media allows you to reach more people, pay-per-click advertising tools like Facebook and Google Ads allow you to extend that reach.

What makes it ideal is that it helps you bring your business in front of people who are more likely to buy from you. This is where an ads strategist makes a difference because these freelancers understand proper audience targeting. By sending ads to your target audience, you’re able to maximize the value of each click, helping you get the most out of your advertising budget.

By knowing your target audience, these strategists can craft ad campaigns that are custom-fit to the people you’re trying to reach. What this means is more people reached for the right price and ultimately, an increase in sales.

12. Web Developer/Designer

Doesn’t it make you feel great when a website doesn’t give you a hard time finding what you’re looking for? It certainly enhances the experience when a website allows for effortless navigation, something a web developer or designer can do for a business.

Contrary to what other people believe, a website doesn’t have to be full of eye-catching effects to be considered effective. Even a simple, minimalistic one can be considered effective as long as it gives a visitor everything he needs while he’s there.

Like we said earlier, people’s attention span is getting shorter as time goes by. They will immediately look somewhere else if the website isn’t interesting or helpful.

13. Product Sourcer

For an eCommerce business to thrive, it needs to have products that sell. You can’t rely on one product alone, though, which is why having an experienced product sourcer is essential.

When you’re running an eCommerce business, you need to always be on the lookout for potential blockbusters. You can’t afford to relax just because one of your products is selling like pancakes. This is what a product sourcer brings to the table.

They are considered one of the key eCommerce freelancers because they do more than just find products. They’re also good negotiators who know how to communicate with overseas suppliers so you can get the best deals.

While it’s true that you are capable of doing such a task, hiring someone to do it for you is the better choice. It saves you a lot of time that you can use to focus on your CEO responsibilities.

14. SEO Specialist

SEO specialists are also considered key eCommerce freelancers because of the value they bring to a business. It’s no secret that in the online world, searchability and discoverability are crucial. You can’t expect to reach more people if they can’t easily find you or your business.

For a business to have a better chance at success, it needs to appear on the first page of searches made for designated keywords. An SEO specialist can help ensure that you land on top of search pages by employing tactics that search engines “love.”

No matter how good your products and services are, it won’t amount to anything if people can’t find you.

15. Virtual Personal Assistant

Finally, if you want to be as “hands-off” as possible when it comes to the business’ daily operations. This is the only way you can focus on growing it. Hiring a personal assistant is, therefore, a smart decision. We know that apart from the tasks mentioned above, there are lots of other simple yet important tasks that take a chunk of your time every day. Sorting emails, scheduling interviews and setting up meetings are just a few of the things that come to mind.

Time is a valuable commodity for a business owner like you. Getting someone to take care of these tasks gives you more time to focus on what’s important.

Where and how do you hire key eCommerce freelancers?

If you’ve made up your mind and want to start outsourcing some of these tasks to key eCommerce freelancers, the best way to begin is to sign up as a FreeUp client.

Once done, you’ll be introduced to pre-vetted candidates who fit your requirements and within 24 hours, you can already be working with them. Just make sure to do your assignment before you sign up by establishing a budget and identifying which tasks you’ll be needing help with.

After hiring the freelancers you’re looking for, it would be ideal to subject them to an organized onboarding process so you can get them ready and set the needed expectations.

Final Thoughts

Running an eCommerce business requires a ton of work. It is for this reason that hiring the key eCommerce freelancers mentioned above is essential — you need all the help you can get. With these freelancers at your side, you’ll be able to grow your business at an accelerated rate because you’ll have more time to focus on your high-value tasks.

If you believe you are ready to hire these freelancers, we suggest you take a seat and begin writing down which freelancers you need and what you’re prepared to pay for their services. Hiring freelancers may cost you a bit of money, but the return on investment is well worth it.

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