Shopify Advertising Tasks You Should Start Outsourcing Now

We’ve all heard the saying, ‘if you build it, they will come,’ but that’s not necessarily true when it comes to your Shopify store. Building the store is just half the battle, now you need to focus on properly advertising your products or services so you can start bringing in the big bucks.

Let me give you the good news first: you have a wide range of Shopify Advertising tools at your disposal. The bad news, however, is that managing all of these tasks can be difficult if you’re not an advertising pro. Don’t worry, there’s more good news. A simple solution to this problem is hiring an experienced freelancer.

Working with a freelancer will give you the opportunity to focus your energy on other aspects of the business while making sure your Shopify advertising is being done right. So, what kinds of things can a freelancer do for your store? Keep reading to learn all about the Shopify advertising tasks you should be outsourcing.

Shopify Marketing Campaigns and Automations

Instead of trying to navigate marketing automations on Shopify by yourself, hire a freelancer who already knows their way around. They can get you set up in minutes, and do it the right way the first time around.

Marketing campaigns and automations are very helpful in growing your customer base, but there are many different ways to combine and execute them. A niche freelancer can create a plan that works best for your overall marketing strategy.

The expert you hire can work into your strategy different marketing activities directed at specific promotions to manage set timeframes. They will also know how to schedule various Shopify advertising activities so that they can be prepared in advance and published at the right times.

This saves you the trouble of trying to juggle all the different promotions you want to run, particularly for very busy sale days like Black Friday. A freelancer will also know how to group marketing activities together so that they work better to achieve specific campaign objectives.

Automations for Acquisition and Conversion

Marketing automations in particular are great tools to use to continually grow your customer base and improve sales at the same time. They are efficient ways to capture new visitors, improve conversions, and boost sales for existing customers. But they need to be closely monitored and tweaked based on the data that you gather from previous iterations.

First of all, an automation expert will know what marketing app you need to run the campaigns that are best for your store. They will also know how to expand your reach on Google searches, recover abandoned carts, and increase order values, for instance.

Plus, they can easily decide when it’s time to pause, tweak, or end an automated campaign to maximize the effectiveness of your Shopify advertising overall. And that includes making sure that the services you use are synced so you don’t get billed for paused or deleted campaigns. Finally, Shopify advertising automations are not easy to set up. There are a lot of details that go into it, depending on the type of activity you’re creating.

There are recommendations for Shopify advertising built into the platform, but you still need knowledge of advertising strategy to make proper use of them. They do come backed by some data that is specific to your business, but can be dangerous to play around with if you don’t have experience.

Google Shopping through Shopify Advertising

Before you can even get started running ads on Google shopping, there are a lot of requirements that you need to prepare and a lengthy setup process that you must to go through. Rather than spending hours getting everything in order for Merchant Center compliance, you can hire a freelancer who has gone through this several times already.

A Google Shopping freelancer will know, for instance, that Shopify store password protection must first be disabled and that you need to publish clear store service terms and refund policies. They know what types of customer contact methods are required, and where they need to go as well as how to set up supported countries, currencies, and shipping. And this is just the first stage of getting ready to run Google Shopping ads.

If you don’t already have a Google, a Merchant Center, and a Google Ads account set up for your store, then you’ll want a freelancer to do this for you. It’s not complicated, but there are a lot of steps and requirements. Your time is too valuable to spend on such tasks. A specialist will also know all the Google terms that you need to comply with before you can create a Google Shopping campaign.

Google Shopping Ad Campaigns

From there, a freelancer can also take over uploading your store and product data so that they become available for shopping campaigns and other Google services. They will be able to tell you whether it is better to just run Google Smart Shopping campaigns for specific products, or to run a campaign for your entire product catalog alongside those to improve Google Smart Shopping campaign performance.

You want everything to be set up properly so you don’t run into issues that can upset your customers. API glitches, for instance, can mess up the variations and pricing displayed on Smart Shopping ads.

Additionally, if you have a multi-client account on Merchant Center, then you will definitely need expert help setting up a verified domain that isn’t associated with another account. Otherwise, it won’t work. Then you need to get your Shopify variants and pricing updated to match additional requirements for shopping campaigns. These can vary depending on the product category – Google’s, not yours.

Don’t forget that aside from the requirements, there are best practices to follow such as title and description formats that work best for Google Shopping versus Shopify advertising campaigns. You definitely need expert advice on which way to go with these. There are many surfaces where your Google Shopping ads may be eligible to appear across Google search results. A specialist will know what to do to maximize your exposure while keeping costs down.

Finally, you need someone who knows what Merchant Center setting must not be messed with once the Google Shopping app is properly synced, and how to detect and fix errors promptly when they do pop up.

Email Marketing

Building an email list is one of the most important Shopify advertising activities. You need to get this down to a science without forgetting the art of relationship building. It’s not enough to just ask people for their emails. Most of the time, you’ll get less doing this than if you never asked in the first place.

Email marketing can grow your business through building solid relationships with site visitors so that they become loyal customers. Sending out newsletters with details of new offerings, product use tips, and upcoming sales is a great way to get attention and give value to customers without direct Shopify advertising.

Collecting Customer Emails

To get site visitors and existing customers to sign up to receive emails, you need someone who knows how to get people to say YES. You can’t just randomly send out emails for legal and privacy reasons, so they must first agree to receive promotional content. Sometimes, people will sign up unknowingly and then get upset. An email marketer knows how to make it clear what they are signing up for, and knows how to allow double opt-in (confirming that subscription) easily through your Shopify checkout settings. That way, customers are always aware and happy to receive your emails – and these customers equate to a more engaged subscriber list.

Creating Email Campaigns

A freelancer who specializes in Shopify advertising through email promotions will easily navigate the in-store tools and apps to show visitors several opt-ins throughout the shopping process. It’s vital to start your sign-up sequence as early as the first page hit all the way up to the shopping cart.

They will also know how to create and monitor different campaign types to collect data and optimize the entire strategy. Shopify links up with a variety of apps to allow you to do target segmentation, A/B testing, manage customers through customer relationship management software, monitor click-through rates, sync Google Analytics tracking, and other actions to support advertising efforts to improve your return on investment.

As with other Shopify advertising campaigns, a freelancer can set up a range of email drafts for you that they can insert into future campaigns to streamline the process.

Using Shopify Email

Sending email campaigns from your Shopify email rather than another provider is the best option. This supports your credibility and brand recognition. You need a freelancer who knows the system and tools inside and out to create effective campaigns from within the platform. This includes branded email designs and product link inclusions.

If you don’t have a Shopify email yet, you should get it done by someone with experience. This way, you can get the plan the fits your needs and have campaigns structured within the weekly and monthly sending limits imposed by Shopify. (Note:  Shopify email will be free until October, 2020, then will be tiered based on the number of emails sent out per month.) There are also store requirements that must be met before you can use the service.

Installing Shopify email is a bit more complex than just signing up for a Gmail account, for example. Leave this to someone with experience running email marketing through Shopify so you don’t run into frustrating issues that you can’t trace back to the source error.

At the very least, this expert will know which email providers are compatible with Shopify and how to adjust your domain settings to make it work.

Social Media Marketing

Everyone is on social media these days, and it’s an untapped market that you need to include in your Shopify advertising strategy. You need someone to help you get this done, a freelancer who has the experience to tell you which social channel is best for your business and is niched in that area. They can take care of everything from setting up the accounts across different channels such as Facebook, Twitter, YouTube, and Instagram, all the way to monitoring and tweaking campaign activities.

There’s a lot that you can do through social media. The right social marketer will get you set up with posts, ads, influencer relationships, and more depending on what your store needs.

Social Media Ads

Shopify advertising experts know that social media is one of the most powerful digital marketing tools for eCommerce businesses. For one thing, social media ads can be filtered to target specific audiences. These ads can also engage social media users who aren’t currently searching for products to buy.

Even if they don’t end up making a purchase, your chances of getting them to share information about you are much better with optimized campaigns. Potential customers  can also ask questions about your offerings through comments and chat, which gives you another avenue to build relationships with people who don’t yet know that your Shopify store exists.

Facebook Marketing

The facebook Marketing app on Shopify allows you to sync products to a catalog on Facebook, then create Facebook marketing activities directly from Shopify. If you go this route, you still need an experienced Shopify advertiser for Facebook to run things.

There are specific requirements on both the Shopify and the Facebook side that you need to comply with. For example, a personal ad account can only be connected to a Business Manager account if you have run ads on it before, and it must be an administrator on the published Facebook page you are using for campaigns.

Then there are platform-specifics setups that need to be completed, such as a custom audience on Facebook. A specialist knows how to get this done properly, and better yet, from Shopify so your campaigns are centralized.

You also need a Facebook Business Manager account, and have to know how your personal account will be used and what customers will be able to see there depending on how it is set up.

The Facebook pixel is a powerful customer behavior tracking tool, and you don’t want to leave this out. It requires some setup as well, however, and it’s a lot easier to have an experienced freelancer get that done for you than learning yourself how it works and where it goes.

Properly set up, your pixel will gather vital advanced matching data. This helps Facebook improve the custom audiences for your ads and conversions for dynamic retargeting ads. Note that using the Facebook pixel is covered by data privacy law, so you need an expert to help you develop privacy policy content around that and an option to opt out of tracking.

Many options exist for using Facebook through Shopify, such as posting to facebook, sharing blog posts to Facebook, linking to your social media profiles, and adding a a Facebook audience building ad to an existing Shopify campaign.

Depending on what your brand strategy needs, you should have a niched freelancer helping you plan out campaigns that can get you to your goals, from choosing the right Shopify theme all the way to what you post on Facebook – and other social channels as well.

Final Thoughts

There are several other tasks related to Shopify advertising that you can outsource as well. Notably, organic on-page and off-page SEO, copy and content writing, and conversion rate optimization are key to bringing your Shopify store to greater heights.

As above, each of these tasks requires specialized knowledge and experience to properly execute for maximum results. And remember that with freelance hires, you are always getting the best bang for your buck.

Are you ready to ramp up your Shopify advertising and attract more customers? Click here to take the first step towards hiring an experienced freelancer.