When you’re starting, growing, and scaling an eCommerce business, Shopify is often one of the go-to platforms for turning an idea into reality. Managing a Shopify business requires a lot of different moving parts: inventory management, pricing, accounting, marketing, customer service, and so much more.
As the business owner, you need to focus on the strategic side of the business and outsource more and more activities as you grow. One of the most common things to outsource is Shopify marketing.
In this post, we’ll discuss the 7 Shopify marketing tasks you should start outsourcing right away.
Brand awareness sits at the very base of bringing traffic to the Shopify store. It is one of the tasks that can easily be outsourced to professionals and experts available on FreeUp and other freelance marketplaces. A brand building freelancer will work with you to find the correct target market of the products or services offered by your store. Then, based on research, the freelancer will put together a brand awareness strategy or campaign.
The goal of the brand awareness efforts is make the right audience aware of your products or services and ultimately bring in traffic to your Shopify store. One critical area of handling brand awareness if to promote the product or service on the right platform to the right people at the right time. For instance, placing ads of sports apparel on a technology page is less likely to attract the attention of customers as compared to the placement of the same ad on posts related to sports or fitness.
In today’s complex digital marketing world, this is the kind of work that is more suited to marketing specialists. And outsourcing brand awareness helps free up your time to focus on the big picture requirements of your store.
Content marketing is a term used for creating and sharing online material such as blogs, reviews, videos, and other social media posts. Brand content is created to attract the attention of the intended customer segments to stimulate their interests in your products.
Content for a Shopify marketing strategy could include:
A freelancer can create your content marketing strategy and manage content creation and promotion on an ongoing basis., generally with the goal of bringing qualified traffic to your website and online store to generate sales and revenues. Content marketing requires a large time investment, so outsourcing this task makes sure you don’t get bogged down or distracted from your owner responsibilities.
In the eCommerce world, email marketing directed toward the right customers brings in an average of $38 for every $1 spent, which is one of the highest return on investment (ROI) marketing activities. Planning, building, and designing email automations and keeping up with a periodic broadcast email can take several hours per month. This is a common and feasible task to outsource to a Shopify / email marketing expert.
A freelancer can create the content of emails and send them at a very specific time according to the customer profile. Strategically crafted emails keep the customers engaged and drive traffic toward your Shopify store. Email marketing can be tricky—for example, you can get blacklisted for sending too many messages—so it’s smart to let a knowledgeable, experienced freelancer run your eCommerce email marketing based on industry best practices.
On-page search engine optimization (SEO) the practice of optimizing your Shopify site to make it appear higher in search engine results. Strong on-page optimization is a foundation for higher ranking in search engines and higher traffic to your Shopify store.
Search engine optimization is an industry of its own. There are complexities and nuances beyond what most Shopify store owners will understand (unless you have a background in SEO). But a few of the on-page parameters a freelancer can help you optimize on your site include:
Search engine performance is related to the speed at which your website and pages on it load. It’s something that always needs to be addressed. Sites that take a longer time to load often repel potential visitors, and search engines know that so they take load speed into account.
There’s a lot of information behind a website that’s specifically for the search engine robots that crawl the web. This meta data is part of how search engines learn what your site is about and which searches your site should show for.
Product images can have a big impact on SEO. If images aren’t optimized and slow down your site, your page speed and rankings are affected. If your image meta data doesn’t tell search engines what the image is about, your say may not show up for relevant searches (though this soon may change as AI image recognition grows stronger).
Search engine optimization has a lot of technical components to it. You could spend months learning and re-learning every time Google comes out with a new update. Or, you can hire an SEO expert freelancer to take care of your site’s SEO for you.
Another component of SEO is off-page SEO which mostly consists of link building. Backlinks to your website are one of the top factors that determine the ranking in search engine results. With backlinks, one website links with other websites, which search engines such as Google interpret as a kind of “vote” like one site is vouching for another. The more quality links your website has to it, the higher it can appear in search engine results.
Backlinking is a top Shopify marketing tasks that can be easily outsourced so you can focus on running the business. Backlinking can be a tricky game—if you do it wrong or are spammy, Google could actually lower your rankings. So don’t venture into backlinking alone and make sure to find a trusted, vetted freelancer to outsource to.
Over the last few years, social media has completely changed the internet. There are tons of reasons for your business to use social media as a means of Shopify marketing. Social media offer a very strong, established channel to create brand awareness, building relationships, and drive new sales.
Increasing customer service, getting digital exposure, boosting traffic, and search engine benefits are among the top reasons small business owners and entrepreneurs running Shopify stores should never underestimate the importance of social media in Shopify marketing. There are experienced social media marketers on freelancing platforms like FreeUp who can take your store’s presence and manage it on all the relevant social platforms.
When a business spends money on advertising, it must make sure that maximum benefit is obtained for every single penny that is spent. If you’re running paid ads on digital platforms, you must make sure that the ads create an impact and bring traffic and sales to the Shopify store. Business owners who are not well versed with the technicalities of running paid ads on digital media, or don’t want to get into such a complex world, can opt to outsource paid ad placement to a freelancer.
The freelancer can integrate the paid advertising strategy into other marketing efforts, determine which platforms to advertise on, create the advertisements, place the advertisements effectively, and report on performance including clicks, leads, and sales.
FreeUp is designed to help you find freelancers you can trust. All of the freelancers on our platform are pre-vetted and ready to help your business.
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