The social video-sharing app TikTok has exploded into global popularity in the last few years. With over 2.6 billion downloads worldwide and about 1 billion monthly users all over the globe, TikTok is an exciting platform that marketers and business owners can leverage.
If you’re wondering how you can tap into this giant pool of potential customers then you’re in the right place. Today, we’re going to talk about how you can create a money-making marketing strategy on TikTok. Let’s get started!
TikTok is the international version of the Chinese app Douyin. Launched in September of 2017, it follows the format of similar predecessors like Vine and Musical.ly where users upload 15-second videos of anything and everything from lip-sync videos, dance videos, hash-tag challenges, to storytime videos. These can be customized with music, filters, and other special effects.
Most of its users are under 24 years old or the Gen Z demographic but as the platform grew exponentially (thanks in part to the COVID-19 pandemic), the user demographic is aging up. As of March 2021, the distribution of TikTok users by age is:
Thanks to this expanding user demographic, the kind of content shared on the platform has also evolved. It’s no longer confined to music and dance videos. Users aren’t only sharing their skills and talents on TikTok, but they are also featuring their favorite products and brands here.
This means brands can use TikTok to expand their reach in three major ways:
Setting up a TikTok for Business account is simple and it allows you to add more information to your profile while accessing metrics and audience insight in rea time. Here’s how you can start:
To get access to the TikTok Ads Manager hub, you’ll need to register too. Visit tiktok.com/business, click Get started and complete your information. Note:
TikTok is an excellent addition to your overall digital marketing strategy. Here are some of the reasons why you should use this platform for marketing your brand online:
TikTok’s biggest selling point is its whimsical approach to social media. People express themselves in the most creative, sometimes silly and often amusing and entertaining ways. There’s no reason or brands to not do the same here.
Even if your brand is known for selling serious products and services, there’s still a bunch of ways you can make an impact on TikTok creatively.
You can also tap into unique engagement solutions and immersive formats to creatively and authentically connect with audiences around the world.
TikTok’s global reach is reason enough to use it for marketing. It is a well-populated platform with a wide range of user demographics regardless of your target market.
If you’re looking to expand into other market segments like new-age groups or new locations, TikTok is the place to be. And since it is an influencer haven, you can work with these content creators to boost your reach even more.
TikTok’s short and customizable content is an excellent addition to your existing content marketing strategy. You can share your TikTok posts on other platforms including Instagram, Facebook, and Twitter. You can even include them in your email campaigns or feature them on your website.
Furthermore, if you already have a sizeable content library under your belt, you can use repurpose them for TikTok. Interesting facts about your niche, FAQs, and other educational content can be turned into fun and educational video clips that engage your audience.
TikTok hashtags is a great way to catalog your video and to make it easier for users to find your content. Apart from amplifying the reach of your content, it’s also a great way to identify your competitors and to get more followers for your brand.
When using hashtags for TikTok, remember to:
TikTok is a great platform for following trends. Unlike other platforms, users are encouraged to participate in these trends by creating their own version and it’s not considered copying.
By following the next trending thing, you can show your personality, take advantage of the fun and entertaining side of the app, and get more exposure.
Keep in mind, however, that even if you’re keeping up with the next biggest craze, you still need to find a way to make your video unique to make it more entertaining and engaging.
TikTok influencers have successfully built a trusting relationship with their audience. As a business owner, you can leverage this by partnering with them to draw the attention of their audience to your products or services.
Their clout not only helps you reach more people on TikTok but it also gives your brand more credibility since these influencers are vouching for you.
At its heart, TikTok is a social media platform. Therefore, user engagement is important. Comments and likes matter here as much as any other social network. To build up conversations with your potential customers, like their videos, and encourage engagement on your own posts.
Be thoughtful about your comments and avoid generic and bland ones. These do nothing for building a strong relationship with your potential customers. Instead, take the time to craft meaningful comments that show your brand’s unique voice.
The best way to improve the exposure of your TikTok content is to post them often and at regular intervals. Post at least once a day if you can to remind your audience that your brand exists and that you’re creating quality content for them.
As for the timing, do a little research. Figure out the times when your target audience is most active on the platform and post your videos then so they’ll get a glimpse of your content.
TikTok is the place to let your brand’s creative side shine. Avoid uploading straightforward ads. Instead, don’t be afraid to step out of the box to make your videos visually appealing. Use the in-app effects, follow the trends, and most of all let your unique brand voice stand out to give your content an authentic feel.
Create videos that inform and entertain your audience at the same time. Upload videos of people using your product, share tips on how to use them and demonstrate unique (and often obscure) features of what you’re selling. And don’t forget to make them fun!
TikTok’s advertising system lets brands use three different ad formats. They differ in terms of how they appear, who creates the content, and where users see them.
These are standard TikTok ads that look like organic TikTok posts. They appear on a user’s For You feed. It can be used for a wide variety of campaign objectives and can feature clickable CTAs.
These ads appear at the top of the For You feed when first opening the app. In this Videos can be up to 60-seconds long. This is best for increasing brand awareness as it allows brands to reach a wider audience which can potentially result in a higher number of impressions.
These are full-screen, high-impact ads that users see when they first open the app. They can either be a three-to-five second GIF or even a three-second image or video. They are exclusive to different categories each day, and TikTok allows only a single brand to take over a category each day.
This ad format is a way for brands to engage your audience and to encourage user-generated content. Brands share a video using a sponsored hashtag, then it’s over to TikTok’s creative community to respond by making and sharing videos of their own. It turns your followers into brand ambassadors and lets you create a viral moment for your business.
AR effects are one of the coolest and most engaging features of TikTok. You can create these branded effects and use them the way you would branded hashtag challenges. It allows your audience to become more immersed in your brand which can result in higher levels of engagement.
TikTok offers brands a chance to get creative while reaching a massive audience through authentic content, participating in challenges, and taking advantage of influencer marketing. It can be a unique addition to your existing social media marketing efforts when you use the right strategies.
Are you looking for more information about marketing strategies for your brand? Read this post to learn about some of the marketing tools you should be using.
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