what is a lead magnet

What is a Lead Magnet? Here’s What You Need to Know

Your website is one of the best platforms for generating leads. However, some visitors need a little coaxing before they turn into actual paying customers. So it’s important to give potential customers an irresistible offer that will convince them to give you their contact information.  These offers are called ‘lead magnets’ and when used properly, […]

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what is b2b marketing

What Is B2B Marketing? Here’s What You Should Know

Business-to-Business (B2B) companies need to have a unique approach to drive sales from their customers. Since you are catering to the needs of another company, you need to demonstrate how your products or services will give value to your client’s bottom line. Hence, your marketing strategy needs to be focused on convincing your client company’s […]

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technical writer

9 Tips On Becoming A Technical Writer And Doubling Your Income

In today’s tech-driven world, there’s a big demand for technical writers who can present complex information in a user-friendly language that the average reader can understand. Think of your instruction manuals, how-to guides, handbooks, even white papers, technical proposals, online help sections, installation guides, and quick reference guides. These documents provide readers with clear information […]

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google ads editor

Your Guide To Understanding Google Ads Editor

Google Ads is one of the most promising tools for digital advertisers. This pay-per-click platform allows businesses to create online ads to reach audiences who are already interested in the products and services you offer. To help advertisers manage their campaigns, Google introduced Google Ads Editor. This tool offers new functions that can streamline ad […]

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