Did you know there are about 1.7 billion websites on the internet? Needless to say, if your business doesn’t have a website you are missing out on lots of opportunities to reach people. At the same time, though, just having a website isn’t enough. You also want to make sure people know how to find it.
Let’s talk about some of the ways you can market your website to boost traffic.
The simple fact that 4.2 billion people are on the internet is more than enough reason to have an effective website marketing plan. The opportunity is simply too good to pass up.
People go online because they’re looking to address a certain problem so imagine if you can get your business in front of the eyes of the specific audience you’re targeting. That could lead to a tremendous amount of conversions and sales, don’t you think?
When it comes to anything online, website traffic will always be one of the top metrics to remember, simply because this is how you find leads.
But traffic alone won’t be enough especially if they’re of low quality. For your business to thrive, you need to drive quality traffic to your website. The kind that targets people who are interested in your business or what you have to offer.
When you’re in the online game, visibility is key, and for a good reason.
You can have the most beautifully-designed website and the best quality content but they’d all be worthless if no one’s there to see them.
Unfortunately, publishing a website on the internet isn’t going to be enough and this is where a creative and strategic website marketing plan comes in handy.
With the right strategy, you have the power to put your business in front of the people who need it and make your website accessible so they can visit it and avail the products or services you have to offer.
Let’s be honest, even without doing an online search, you know full well that your competitors have their own websites so why would you allow yourself to be left behind?
It would be difficult to keep up with your competitors if you don’t invest in website marketing so it only makes sense to have one, not just to keep up but more importantly, to get ahead of everyone else.
There are several ways to effectively market a website and below is a simple guide that will help you get things off the ground.
This is the most important step primarily because this is where you will base your entire strategy. Getting this right will not only get you the kind of traffic you need, but it will also earn you lots of money in sales and revenue.
Consider the following questions and do your best to find the answers to each of them:
As mentioned, the answers to these questions are crucial because they will allow you to properly plan and execute your website marketing strategy more effectively.
There are a variety of reasons why people don’t stay on a website long enough to know what it offers. It can be because of difficult-to-read fonts, slow loading time, poor navigation, or simply because it’s not attractive enough.
That being said, it’s important to evaluate your website before publishing it or relaunching it if it has been in existence already.
Put yourself in your customer’s shoes and play around with your website. Are all the links working when you click on them? Are the images and videos loading the way they should? Are you able to easily find a section of the website you’re looking for?
If you think you’re too biased for your creation, try getting the unbiased opinion of another person. Hire an expert if possible so they can provide you with the right recommendations in terms of the changes you need to make before publishing or relaunching your website.
Gone are the days when social media was all about meeting new people and rekindling past relationships with old friends and high school buddies. Today, social media has become one of the most effective marketing tools you can use to market your website.
This is not surprising considering how most of us are glued to our social media channels through our phones. In 2021, it was found that there are now around 4.48 billion people using social media.
It would be a shame not to take advantage of this massive figure, don’t you think? So if you’re not doing it yet, make it a habit to share your content over social media.
One important thing you need to remember though is that not all social media channels may be right for your business which is why it’s essential to be selective.
Instead of having a presence in each platform, just be in those where your target customers gather. Share your content regularly and make sure to engage with them every now and then by responding to comments and messages and linking or commenting back on other people’s content.
This is how you build relationships with your customers, something that’s essential for a website marketing strategy to yield good results.
You’ve probably heard about the quote that says “content is king” and there’s a good reason why people online believe this to be true.
For one, the kind of content you produce is one of Google’s criteria in determining the quality and rank of a website which increases your chances of landing on the first page of Google.
Creating great content is also another way of driving quality traffic to your website. If people can find the answers to their questions through the content you create, you don’t have to ask them because they will come to you.
The key is to only create targeted content, meaning content that is catered specifically to the kind of audience your business is looking to attract.
Whether it’s a blog or a video, creating high-quality content can help tremendously because it also establishes trust between you and your customers. By being consistent with your content, people will look at you as their go-to guy or an authority figure in the industry you belong to.
There have been claims that “email is dead” and the only thing we can say about it is – don’t believe it.
Contrary to this claim, email marketing is still very much alive and is still one of the most effective marketing tools to date. You just have to be very particular with the messaging and the frequency.
For one, try to avoid being too “salesy” with your emails. As we all know, not everyone likes being sold to and if you keep sending emails asking them to buy something, chances are they’ll block you and simply walk away.
Growing your email list will also go a long way if you’re going to do email marketing and you can do this rather subtly via free offers in exchange for email addresses. You can offer a free ebook or a guide that will help them address a certain issue they’re having difficulties with.
It’s no secret that it can take several months before you see the results of content creation and manual promotion which isn’t bad unless you have a timeline you need to follow.
If you’re looking for quick results, paid ads are the way to go because they can help you discover which keywords bring you the most traffic.
It would make sense to hire a Pay-per-click (PPC) expert who can help set up and manage your ads if you choose to go this route.
Having a website is good but having a website isn’t good enough. For your business to achieve its goals, your website needs to drive a lot of traffic and attract the right people, something you can achieve by having a strategic and effective website marketing plan.
If you don’t know where to begin, simply follow the steps we provided so you can start seeing positive results and take your business to the next level.
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