Did you know that Instagram now has more than 1 billion users? That number is only expected to grow in the coming years. Needless to say, Instagram is the perfect platform to connect with others and market yourself and/or your brand.
But while Instagram is a great platform for engaging your audience, it may be a little challenging to drive them from Insta to your website. This is because you can’t really put clickable links in your posts unlike other platforms.
A common workaround that marketers use is placing a link in the Instagram bio. However, this has its own limitations too. You can only put one link at a time so you might need to constantly update this link depending on what your current goals are.
Because of this, the “link in bio” may seem a little limiting. But the good news is there are a handful of tools you can use to make the most out of this prime real estate on your Instagram account.
In this blog, we’ll be talking about everything you need to know about link in bio tools. Let’s get started.
A link in bio tool is a 3rd-party tool that lets you add more links to pages and content in your Instagram bio. Typically, you’ll have one link that redirects users to a pop-up page where all your links are listed. From here, users can choose one link and they’ll then be redirected to that specific link.
Most link in bio tools are highly customizable meaning you are in complete control of the links you want to include. For example, you can promote products, links to your blog content, a campaign, or a landing page in the same link.
What’s more, you can also pick a background color, alter the text in the buttons, what the buttons look like, and even the color of the text. This helps a lot especially if you want to maintain a certain brand aesthetic.
With the help of a link in bio tool, you’re not tied to only one link in your profile. You can put as many or as few links as you need depending on your current marketing goals.
You Don’t Have to Constantly Change the Link in the Bio
If you’re constantly pushing new content or if you’re running multiple campaigns at any given time, using a link in bio tool is a great way to drive your followers to the right place. You don’t have to worry about constantly changing links because it’s all there.
A link in bio tool is an excellent way to customize your digital marketing campaigns. You can use different buttons for different purposes be it leading more traffic to your website, improving your SEO, or getting people to subscribe to your mailing list.
While Instagram is great for engagement, your sales will always come from your website. With the help of a link in bio tool, you can easily drive traffic from social media to your website. And since you can use multiple links, you can redirect people to different landing pages that best suit their position in the sales funnel.
Since you can have dedicated buttons for specific pages on your website, users can easily reach the right page much easier. Some tools even allow pages to load much quicker so users can get to the page they need faster.
Linktree is a link in bio tool created by brothers Alex and Anthony Zaccaria and their business partner Nick Humphrey. It allows users to optimize landing pages using social sites, your log, your online store, or any other page you want users to visit.
Linktree links are shareable on any social media site including Facebook and Twitch.
It has a free version that you can start using immediately. The paid version is $6 per month and has premium features including:
Linkfolio is a link in bio tool created by influence marketing agency FamePick. It is marketed for influencers who want to extend the reach of their brand. It offers features such as:
It has a free version as well as paid plans with three tiers ranging from $5 per month to $50 per month.
Feedlink is a link in bio tool created by EmbedSocial. It is a web and mobile-optimized landing page that allows users to assemble a clickable Instagram feed. Some of its features and benefits include:
FeedLink is part of the EmbedAlbum platform. Pricing ranges from $19 to $99 per month depending on the number of sources you want to use and the features you need.
Sked Link is a link in bio tool that lets you link your followers to everything in your online ecosystem including bog posts, mailing list signups, website, products, and more. Its most notable features include:
It comes in three different plans: Fundamentals ($25 per month), Essentials ($75 per month), and Professional ($135 per month). They also have a 7-day free trial so you can get a feel of how the tool works for you.
Shorby lets you create micro landing pages that include links to your website, blog, social networks, online store, affiliate links, and more. Some of its features include:
Shorby offers a 5-day free trial. Pricing plans range from $1 to $82 per month depending on the features you need.
The Milkshake app lets you build a simple Milkshake website right in your mobile device. With a Milkshake website, you can connect your followers to all you offer from your ‘link in bio’. Some of its features include:
Link in Profile allows you to add links to your Instagram images and send your followers where you want them to go. It pulls content from your feed and uses a specified photo to redirect users to linked content. Its notable features include:
You can try it free for 30 days at no risk. It goes for $9.99 per month.
Lnk.Bio is another tool that lets you create a micro landing page containing all your relevant links. With the free plan, you can add as many links as you want as well as images to customize it.
The paid versions (0.99 a month and $9.99 for the lifetime plan), meanwhile, have these premium features:
For a one-time payment of $24.99, you can also get all the above features plus the ability to remove the Lnk.bio header and footer from your landing page.
Campsite is a landing page tool that is designed to help you grow your audience on Instagram and to translate them into traffic to your website. It lets you:
They have a free version of the tool but for just $7 a month, you can get more features.
Tab Bio is a link in bio tool that lets you create landing pages for your mobile followers with a user-friendly interface. It uses cards to highlight multiple links for individual calls to action.
Their free account lets you access one profile and a card to add one unique link. Their paid plans include the Silver plan ($5 a month) which lets you have three additional cards and the Gold plan ($12 per month) which lets you access an infinite number of cards and use up to three Instagram accounts.
Your Instagram bio not only lets people know what your brand is about but it’s also a great place to optimize your digital marketing efforts. With the help of link in bio tools, you can make the most out of this prime real estate on your profile. Give these tools a try to direct your followers to where you need them to go easily.
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