What to Use AI for to Grow Your Business

Artificial intelligence has grown from a dystopian sci-fi fantasy into real-world technology that has countless applications, and we’ve only seen the tip of the iceberg so far. 

AI technology is everywhere that you look these days, from dazzling AI-generated profile pictures on social media (courtesy of apps like Lensa and Wombo) to self-driving cars and voice assistants like Alexa & Siri. 

If you shop online, AI systems will track your behavior while presenting you with targeted ads & product recommendations based on your interests. If you have a question about a product, there’s a good chance that an AI-powered chatbot will answer it for you. 

Even healthcare providers use AI tools to structure their EHR data and to help review medical images & scans. 

All these useful applications of AI beg the question – are you leveraging AI solutions to grow your business?

If not, now is the time to get on board before you get left in the dust. 

As of right now, Artificial Intelligence market revenue is set to grow by 38% year over year, and 90% of businesses say they want to implement AI in the near future, which is why you should jump on the bandwagon sooner than later. 

Yet, you may not know what to use AI for in your business. 

After all, there are so many ways to use artificial intelligence technology that it can seem a bit daunting. 

That’s why we’re here to break down the most common uses of AI to grow a business, regardless of industry. Read on to discover what to use AI for at your organization. 

Top Three Areas Where AI Drives Business Growth 

One of the biggest benefits of AI use is its ability to drive growth & help scale businesses. 

For instance, you can use AI-powered analytics software to identify patterns in the spending habits of your target audience, which can help you increase your revenue. 

From there, other AI tools can automate repetitive tasks, such as sending abandoned cart recovery emails to customers – which will save your employees precious time and spare you from having to expand your workforce. 

As a result, it’ll be far easier to scale your business once you start to grow. 

In particular, AI drives business growth in three areas:

• Digital Marketing
• Customer Service 
• Analytics

AI systems & tools can profoundly impact these aspects of your business, so let’s take a closer look at each one. 

#1: Predictive analytics & a future without cookies 

To grow your business, you need an intimate understanding of your audience’s wants, desires, habits, and behaviors. 

While combing through these vast data sets is a daunting task for marketing employees, AI systems make it so simple it becomes an afterthought. 

Since AI can process vast amounts of big data without getting tired or needing to take breaks, it can identify trends & patterns in the data that humans would most likely miss. As a result, you can gain invaluable insights into the habits of your target audience by using AI algorithms. 

AI solutions can gather and make sense of real-time user data such as:

• Demographics
• Web browsing patterns 
• Custom preferences
• Weather information 
• Search history
• Geographical location

The reports formed from algorithms pouring through this data can lead to significant breakthroughs in the types of products & content you create for your customers. You’ll also better understand your target audience, which can help you relate to them more effectively. 

The data gathered by Artificial Intelligence is also excellent for forecasting future business, as research can clue you in on upcoming spending trends. 

Not only that, but AI advertising is beginning to replace website cookies as the preferred way to gather user data. 

Why is that?

It’s because AI gets rid of the growing privacy concerns surrounding 1st and third-party website cookies. Instead of gathering personally identifiable information (PII) through cookies, AI solutions can provide ads that analyze user behavior without violating anyone’s privacy. 

Instead of analyzing each visitor’s personal data, AI advertising solutions examine large amounts of user behaviors simultaneously, grouping them into different audiences based on their preferences. 

#2: Customer service satisfaction 

If you aren’t sure what to use AI for at your company, you can’t go wrong with using it to enhance your customer service. 

In particular, the advent of natural language processing (NLP) has made chatbots a powerful force to be reckoned with. 

NLP is a form of deep learning, which is an advanced type of machine learning that relies on artificial neural networks to simulate the way the human mind is able to learn by example. 

Deep learning is the technology behind autonomous vehicles, facial recognition, AI copywriting software, image recognition & description, and more. 

It’s also what makes customer service chatbots savvy enough to answer user questions & solve problems without any human interaction whatsoever. 

The best part?

41% of customers prefer bot support because it provides them with fast, immediate answers to their queries. 

So if your small business or startup needs better customer service, NLP-powered chatbots are a great way to start. They can provide 24/7 customer support for your customers, and you won’t have to hire any new employees. 

Not only that, but AI can help you track customer service conversations and provide useful feedback for your live agents about to take a call. 

For instance, let’s say that a customer has a question about the specifications of a certain product. 

The chatbot attempts to help them but realizes that they need to speak to a live agent. It then forwards the transcript to the agent for their review, enabling them to already know which product they need to look up before the call even begins. 

#3: Enhancing digital marketing campaigns 

Integrating AI into your business will also bolster your digital marketing efforts, especially for e-commerce businesses. 

AI technology can predict future customer behavior based on past brand interactions, and it can recommend products & services to your prospects according to their interests. 

AI can also enhance your content marketing strategy, primarily through AI copywriting tools. 

In recent years, companies & freelance writers alike have been leveraging AI tools like Grammarly and Copymatic to speed up and enhance content creation. 

These tools can help you brainstorm topics, outline new blog posts, proofread your work, make suggestions, and even generate entire paragraphs and articles from scratch. 

If your content team takes advantage of AI-powered tools like these, you can completely streamline your workflows. 

There are also programs for freelance web developers and graphic designers that will help them increase their productivity significantly. 

By releasing larger volumes of high-quality content, you’ll improve your search engine optimization, generating lots of organic traffic & leads for your business. 

Thanks to automation, marketers can automate repetitive tasks such as abandoned cart recovery emails & assigning tasks to freelancers. 

AI-Powered Strategies for Growing Your Business 

Now that you know how AI technology can drive your business growth, let’s take a look at some specific strategies that have worked for enterprise-level companies like Amazon, Apple, and Microsoft. 

That way, you’ll be able to identify what to use AI for at your business, such as aiding in decision-making or bolstering your data science. 

Personalize Customer Experiences

We’re now in the personalization age, as marketers strive to create highly personalized customer experiences. 

AI technology can definitely help with this by leveraging not only its powerful analytical capabilities but also through connectivity. 

For instance, Artificial Intelligence can connect to Internet-of-Things devices, cloud-based services, and augmented reality – which you can use to create incredibly personal experiences for users. 

As an example, you could use speech recognition deep learning AI to provide personalized messages for customers through their Alexa devices. 

Something as simple as remembering a customer’s name can go a long way toward securing a purchase. 

Detecting data & security anomalies

Are your processes and workflows running as efficiently as possible?

If not, AI solutions will be able to let you know, as they’re excellent for identifying process inefficiencies and anticipating potential failures. 

As a result, your organization will become more stable, sustainable, and efficient – which is essential for growth. 

They can also identify potential threats to your cybersecurity, which can help you avoid costly breaches and attacks. 

Automating repetitive tasks 

If you aren’t sure what to use Artificial Intelligence for, make a list of all the repetitive, frustrating tasks at your business. 

Why do that?

You should because the chances are high that there are plenty of tasks at your organization that you can automate using Artificial Intelligence. 

Some common tasks that are easy to automate include the following:

• Scheduling social media posts
• Sending out emails
• Backing up files 
• Data entry tasks
• Assigning tasks and changing statuses

By automating these cumbersome tasks, you’ll free up a ton of time for your employees, which will help grow your business. 

Concluding Thoughts: What to Use AI for to Grow Your Business 

Despite being in the early days of AI technology, there are already countless applications for it across every industry. 

No matter what type of organization you work for, there are AI processes and systems that can supercharge your growth. 

Do you need help implementing new AI systems at your company?

If so, then don’t wait to check out FreeUp, the freelancer marketplace that’s home to the top 1% of online talent. Whether you need web developers or SEO experts, our marketplace has them all and more, so don’t wait to start hiring today.