Meme marketing is a very popular social media tool because memes are very popular symbols on social channels. Every week, new fun and edgy memes “pop up” on different networks. However, despite the fact that memes are very popular among social users, meme marketing is still considered a risky practice.
All the great marketing and sales campaigns require knowledge, experience, and testing. That’s exactly what’s needed for a successful memes campaign. A professional freelancer needs to get in tune with his personal values and pay attention to various essential aspects of successful memes in order to fully capture the attention of prospects.
If you get it wrong, you may look foolish. Or, you may look out of touch. Or, you may seriously offend people in case your memes are somewhat vulgar, racist, homophobic, and so on.
In today’s post, I’m going to provide several tips and tricks, strategies, and insights that will help you develop successful meme marketing campaigns that will take your personal brand in front of hundreds and thousands of organic social media traffic.
Pay attention and apply!
Memes are considered culture. They’re so successful because they help internet users contribute to different cultures that they associate with, allowing them to create rapport with certain ideas and brands.
In fact, memes collect our actions, emotions, and ideas and pack them in a unique and transferable box that we can share around and use for our own entertainment. That’s exactly why memes are great in the digital age era.
Here’s why memes marketing is an excellent choice for contemporary freelancers:
Pro Tip: Be careful with licensing rights. Avoid getting involved in legal battles by making sure that the memes you incorporate in your branding and marketing strategies are not protected by special copyrights.
The most important guideline when it comes to developing new meme marketing campaigns is to know your audience better than anything else.
You must know how your audience thinks and reacts to different ideas. You need to get into their mindset and figure out what they like to talk about and laugh about.
Always study your target audience. Study their comments, reactions to different memes, and so on and so forth.
By understanding who you’re dealing with, you can prepare the right kind of humor using a proper tone and communication.
For example, if you’re providing services that will reach the students’ market, memes might be a great choice. However, if you’re providing services to elders, your memes might be posted in vain, or even worse, they might hurt your reputation.
If you want to be a successful and loud voice on social media, you should pay attention to your style and tone. Simply put, your personal brand’s voice.
If you have a unique voice that brings value and excitement through your content anyway, spice it up with memes.
Make sure they’re aligned with your current communication style, though. Test the waters. It may come very naturally, or it may be difficult. Test, measure, optimize, scale.
Test, test, and test again. You can test your humor by simply watching the reactions on your post. Simple data analysis will help you understand whether your humor, style, and tone are getting closer to the most optimistic result, which is virality.
You can play around with memes for a long time, especially if you get your audience used to them. You can also create branded memes and random memes. Go for a combination!
Use memes to seize important marketplace events or news that people want to talk or laugh about. This is a great way to develop memes that have a pretty good chance of becoming viral.
Every mediatized event will gain traction and can be a good opportunity for you, as a true professional, to leverage the benefits of memes marketing campaigns.
A great way of minimizing the risk of failing with memes is to put an original twist on an already popular meme. This way, you can hardly go wrong.
You can find popular memes on various meme sites, but they’ll also be present in niche social media groups or around your news feed. Use Google to find the right memes and leverage editing tools to change the text or style of the memes that you’re going to use.
Keep up with what’s trending!
Running a memes marketing campaign is an innovative and effective way to spice up your branding, marketing, and advertising efforts. It represents a good way to stand out from the crowd, and a way that will put yourself and your services in front of many targeted prospects.
As you first begin, it will not be easy, especially because memes are tricky. You either get it, meaning that you use the right humor, tone, and message for the right audience. Or, you create memes that bring no value, memes that will not become viral, or memes that can hurt your freelance business.
It’s up to you to strategize and optimize your campaigns according to the results and feedback that you receive in real-time. Use today’s tips and tricks and launch your first successful memes marketing campaign!
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