As a business owner, your main goals is to convert your leads into paying customers, right? Right! Although you may think you know all of the secrets to attracting the best leads, the truth is that an expert would be more effective.
Working with an experienced lead generation freelancer can help ensure you attract people are interested in what your business has to offer. Plus, letting a lead generation freelancer focus on this aspect of your business will give you time to take care of other things.
Still need some convincing? Keep reading for 7 reasons to hire a lead generation freelancer for your business.
As a business owner you may be tempted to handle everything yourself, but working with a subject matter expert is usually more cost and time effective.
A talented lead generation freelancer can help you understand the ins and outs of lead generation. They can also help you develop a plan that suits your specific business needs. As an expert, this person will be able to make valuable suggestions. You can talk about what areas to target and how to expertly execute the campaign.
You probably already have a lead generation status, but it may not be working as well as it could. A lead generation specialist will be able to take a look at what you’re already doing and offer suggestions on where you want to improve. One of the best things about working with a freelancer is that they can be involved as much or as little as you’d like. This means you can tailor their services to the needs of your business to make sure you’re getting the best results and the highest conversions.
All leads aren’t created equally. If all of your leads are people who have no interest in your business, you won’t see very many conversions. Working with an expert lead generation specialist can help make sure that the leads you’re bringing in are the type of people you’re looking for.
Having a good understanding of your buyer persona will help you avoid attracting leads who don’t want to purchase your business’ product or services. Once you have this, you can move on to pinpointing the right target audience. Then you can start brainstorming where you should start looking for them.
As an addition to your lead generation efforts, a lead generation freelancer can set up a system for collecting contact information. One very effective way to do this is through a landing page. A lead generation freelancer with page building experience can be a great asset to you. This freelancer will know how to create landing pages that are great at pulling in all the important contact information that you need. They will also know how to create content, text, and visuals that convert.
Apart from gathering emails and phone numbers for new customers, you will want to find other businesses that you can partner with. Reaching out to influencers in your niche is also a great opportunity. Without a lead generation freelancer to help you do all this research, you could miss huge opportunities to market your product or service to an even wider audience.
If you are a true entrepreneur, you will not be able to resist the urge to constantly find ways to improve and bring new customers and partners into the fold. There is never an end to the amount of online research that you can do to find the best opportunities out there. A lead generation freelancer takes all of this off your back. Only then can you focus on building and molding relationships so that you can build your business faster and stronger.
Building a strong relationship with your leads means you’ll have to communicate with them. Email is one of the best ways to do this.
A lead generation freelancer can set up mail merging. You can do this for new customers, partners, and influencers. Sending emails to hundreds of people is an unimaginable task for a busy business owner. A lead generation freelancer can manage all of this for you with just a few canned emails.
A lead generation freelancer who specializes in mail merges can also track the effectiveness of your mail merge campaigns. They will know what to look out for and report to you on which emails are doing well and which need to be improved. If this freelancer is experienced enough, they can even analyze your campaigns and suggest what changes can make a difference.
Are you getting tired of sending the same basic responses? Throw them all into another folder and have the lead generation freelancer send appropriate replies. This can save you hours as your outreach grows.
An expert in lead generation will know exactly what to do to attract leads in a creative way.
For example, giveaways have become a popular way to reel people in. One popular freebie these days is the eBook. A lead generation freelancer with writing skills and experience specific to eBook creation can help a great deal. You know your stuff, but might not be great at writing or formatting. This freelancer can turn your expert knowledge into a veritable page-turner.
Online contests have also proven very effective at generating interest and engagement on social channels. More than just posting about why you’re so great, you can both gauge the level of knowledge and increase interest in your product or service by running a contest. As a reward for the best responses, you can give away product samples or a taste of your service offering. A lead generation freelancer with social media expertise can help you design these contests to be effective at measuring your targets.
A good alternative to free stuff is to prepare coupons for discounts to encourage raw leads to give you their contact info. Then you can pull them through the sales funnel with other enticements. You will need more catchy text and visuals to present these. A lead generation freelancer will be useful again here.
Lead generation is a long and often arduous process, as you can see from the examples above. This list of tasks is far from comprehensive when it comes to lead generation, and already it’s quite overwhelming.
What lead generation tasks do you dread facing? Make a list of what these tasks entail and why they are the last thing you want to be dealing with on any given day. Having this information handy will help a great deal when you start looking for someone that you can trust to take over.
You will need all the help you can get if you want to scale faster. Hiring a freelancer for lead generation is your first step to reaching your expansion goals. Are you ready to start pulling in those leads? Set up a meeting with FreeUp to learn how we can help you find the people you need to get the ball rolling today.
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