How to Increase Amazon Sales with Freelancers

How to increase Amazon sales is a question on the minds of every Amazon seller. New or established, growing or stagnant, increasing conversions is a constant challenge.

Sales is one of the most basic of eCommerce goals. It’s right there in the name.

There is no commerce without sales.

Some sellers become so obsessed with selling, in fact, that they nearly kill themselves. It’s not a bad thing to be invested in a business – it’s a central entrepreneurial trait. It’s at the very heart of being an entrepreneur.

The problem is, many sellers put so much time and energy into it that they drain themselves. The saddest part of this is that it is often an exercise in futility. There’s no work-life balance. Tapped out, they leave nothing for the business itself.

Solopreneurs risk killing their own sales and business growth.

One key answer, therefore, to the question of how to increase Amazon sales is to get the help that you need. This help comes best in the form of freelance virtual assistants and experts. This post is all about why they are the best and how to hire for the essential roles you need to fill.

How to Increase Amazon Sales by Tapping into Freelance Virtual Assistants

Let’s start with virtual assistants because they are the best choices for taking the most time-consuming tasks off your plate.

The overall function of virtual assistants is to reinforce your efforts. They take on support roles to give you whatever help you need. They are crucial to your success because your time is crucial to your success. By taking on the tasks that you should not be spending your time on, they are already making a vital contribution.

Virtual assistants work in many different areas. How well your business can answer the question of how to increase Amazon sales depends heavily on how each task in these areas is completed. Here are some main tasks for Amazon selling and how freelancers can help you get them done better:

1.  Keyword Research

Hire a virtual assistant with Amazon SEO experience to find the best keywords for your product range. They will know how to search for and analyze the keywords that are most likely to get you more hits for each of your products. They can also work within the parameters that you set, such as words that you don’t want to use and budgets for paid campaigns.

SEO, and Amazon SEO in particular, is a very technical area. A business owner cannot expect to know all that is needed to do proper keyword research. You would need more time than you have to spare to learn it. You may also not have a talent for keyword research. Hire Amazon SEO virtual assistants with a focus on keyword research. These freelancers have made a career in this niche and will produce much better results.

2.  Copywriting

Writing is certainly not for everyone. It’s both a talent and a skill, like so many other areas. Copywriting, however, requires the added element of creativity. This is a whole other talent that not everyone has. To be able to create great copy, therefore, one must have a combination of the talent for words, technical and creative writing skills.

Hire a copywriter to create ad copy on different platforms for off-Amazon marketing. Freelance copywriters have different focus areas so you can hire specifically for your needs. For instance, Facebook ads and organic marketing or landing page and sales funnel copy.

3.  Listing Optimization

If you hire a general copywriter for various types of copy, you may need to hire someone to optimize your listings. You can also hire a copywriter with a focus on Amazon. This is a great investment. They can create product listings that convert because they are niched down in Amazon SEO copy.

As mentioned in the section on keyword research, Amazon SEO is a very technical area because of Amazon’s exclusive algorithm. Optimizing Amazon listings requires knowledge and skill in the areas of general SEO best practices and Amazon SEO guidelines. For instance, you need someone who knows how to use keywords naturally in text so that it flows smoothly for readers and doesn’t get flagged as keyword stuffing. Not everyone who claims to know SEO can do this.

4.  Product Image Creation

Taking pictures is one thing. Taking product photos is another. And taking product photos that meet Amazon’s standards is again a completely different thing. Amazon has a long list of requirements for product images that must be followed for the images to be allowed on listings. Only someone who knows how to follow these requirements can get you the images you need without a lot of hassle.

You don’t want to have to hire an image editor to prepare your product photos for Amazon. It’s another expense and a waste of time, not to mention the stress of going back and forth to get what you need. Contract with an Amazon product photo photographer to get all the shots you need. They will get you files that are ready for direct upload to Seller Central. They will also prepare files that are ready for use in various designs for Instagram posts and Facebook ads, for instance, and on whatever other channels you need them for.

5.  Inventory Management

This task is a great one to outsource to freelancers because it’s quite irregular while also requiring close monitoring. Freelancers have the flexibility to do both without getting so stressed out that they want to quit. A virtual assistant who focuses on Amazon inventory management can hop on and off your account with ease, checking and monitoring as needed.

How to Increase Amazon Sales by Tapping into Freelance Experts

Now let’s look at the experts you can hire. Freelance experts are the best choices for taking on the more complex tasks and functions involved in Amazon selling.

In general, experts provide highly specialized knowledge and skills in very specific areas. They are more niched down in these areas and therefore have been able to become true authorities. Experts are needed to guide your efforts. They conduct more in-depth analyses to identify specific problem areas that the average person – even you – cannot usually see. They then provide specific advice in these areas on what solutions are most appropriate.

A major factor in how to increase Amazon sales is this expert advice. You need to consult with experts from time to time to optimize your business. Without making these essential tweaks to your operations – and maybe even your overarching business model – you cannot reach your full potential.

Expert consultants can see more and therefore make better decisions than you can.

They are also not as involved in the business as you are, so they have more objective insights to share with you. They can also present more practical solutions that will help you get to where you want to go – more sales.

How well your business can answer the question of how to increase Amazon sales will depend heavily on certain key decisions on financing, strategy, operations, and more. Here are a couple of main areas where you might need an infusion of expertise and how freelancers make great consultants:

1.  Sponsored Campaigns

Advertising in itself is a specialization. It also has a wide range of branches, one of which is paid online campaigns, generally referred to as PPC. On Amazon, these are Sponsored Ads campaigns. They are different from paid campaigns that you would do on Google Ads or Facebook for Business.

The success of any Amazon PPC campaign is dependent on a lot of factors outside of the campaign itself. It has a lot to do with your organic SEO, the optimization that brings you rankings that you don’t directly pay for. Much of how the Amazon algorithm works is a well-kept secret, but experts know a lot more about how it works than the average Amazon business owner, let alone the average SEO.

Amazon PPC experts have spent more time working with campaigns, looking into the nitty-gritty of how the numbers change and the factors that affect them. They are the ones you want making recommendations on your campaigns.

Because paid campaigns usually involve much larger investment and risk, you want to plan them very carefully. Bringing on an expert to analyze your current organic optimization and make suggestions on how it can be improved to support paid campaigns. Then let them plan a PPC strategy that will work best based on where your business is at right now. They will know many things immediately and instinctively that it would take you or another person a long time to figure out.

2.  Product Analysis

There are many levels to product sourcing and sales analysis. You can go on Amazon and do manual searches and look at what items look like they’re doing well. You can also go on other markteplaces and do the same. This gives you a general idea of what products might sell well. Then you can compare yours to similar products.

You can go a step further and use a tool that will do the analysis for you. If you pay for it, you stand to get better results. You can also hire a product sourcer who has some experience in the eCommerce sphere which will help them to better identify winning product choices. A marketer can help with sales numbers to confirm these initial results.

The ultimate level of product research involves an expert. Hire a consultant with the experience you need – product sourcing or an analysis of your current selection. They will be able to tell you in more detail and with more authority the best steps to take.

Things to Remember about Hiring Freelance Virtual Assistants and Experts

In terms of the work itself, freelancers do almost exactly the same tasks as in-office hires. The difference lies in how they perform these tasks.

Time

Hiring freelancers is the most cost-effective solution.

As an Amazon seller, you may not have enough work to fill a 40-hour week for each specialist you hire. Certainly, for most Amazon sellers, even the bigger ones, they don’t need someone full time to take product photos or conduct product research. These are tasks that only need doing now and then.

Freelancers are available for hire on an as-needed basis. You can contract with them to work a few hours a week in different areas or for a chunk of time to complete a one-off project. You can also hire freelancers on retainer to take care of consistent work that varies in volume from one month to another. Some freelancers are also available to work staggered hours, which most employees are not interested in doing.

Location

Freelancers generally work remote in this day and age. Because of the developments in technology that support the gig economy, they no longer need to visit offices to coordinate and work on projects. Since they do not need to work with you in the same space, this frees you from the burden of taking care of many of their needs.

Facilities and Equipment

Unlike employing an in-office assistant, you don’t need to make sure that freelance hires have a suitable workspace with a spacious desk, a comfortable chair, a powerful enough computer, a fast and stable internet connection – all the basic things that they would need to access your Amazon account and do their tasks.

As independent contractors, freelancers are responsible for their own basic equipment and facilities. All you need to provide them with are any additional tools that you would like them to use. This could be:

1. for keyword research – MerchantWords, Helium 10
2. for feedback management – FeedbackExpress, Feedback Whiz
3. for managing sales – SellerBoard, Cash Cow Pro

Productivity

Freelancers are known to be more productive than in-office hires.

This is mainly due to the fact that they are business owners like yourself. They do not rely on a larger company to support their livelihood. They are solely responsible for getting and keeping their own clients.

Freelancers use many of the same techniques that business owners do to remain motivated and highly productive. Their success depends on how focused they can remain to complete projects to a higher standard than employees are expected to do. Freelancers must leave clients completely satisfied or they may not win the next project or get the referrals that they need to grow their business.

Passion

Freelancers are passionate about their niches. Without the confines that traditional employment places on them, they have the power to choose the work that they do. They aren’t worried about giving up a stable job to pursue a particular niche because they have already embraced the unpredictable nature of gig work.

In fact, they are freelancers because they are passionate about their work. Their passion drives them to excel in their fields and niches. Their passion is also what attracts clients and pushes them to create excellent results.

Final Thoughts

If you’ve ever asked how to increase Amazon sales, look no further than the highly skilled and professional freelance virtual assistants and experts that you can hire online. They are the most flexible and cost-effective solution to giving your business the boost it needs.

For more tips on maximizing business potential, check out our other business tips. For more guidance on hiring the best fits, schedule a call to talk about your needs and how FreeeUp can help.