The Best Lead Generation Software Options For Your Business

If you’re not using a lead generation software, you could be missing out on some serious money-making opportunities. But with so many options on the market, it can be tough to know which one is right for you. Fortunately, you’ve come to the right place. In this article, we’ll break down some of the best lead generation software options available right now.

Let’s get started!

What Does Lead Generation Software Do?

Lead generation software helps you gather leads that can be nurtured and converted into paying customers. It plays a crucial role in building trust and capturing the interest of potential buyers.

It serves as a platform to automatically generate and collect leads from different channels, including email, social media, and landing pages.

Once you have the information you need, the leads can then be forwarded to your sales or marketing department for nurturing and conversion. Some programs can even be integrated into your existing CRM or lead nurturing tools.

How Lead Generation Software Can Help Your Business

The right lead generation software can help you and your business achieve your business goals. Here are some of the benefits of using this tool:

Capture Leads in Places Your Customers Frequent.

 A good lead generation software helps you generate leads in places that your customers like to hang out. It can attract and direct people from various channels to your website, including email and social-media-using tactics like SEO and paid advertising.

Generate High-Quality Leads

When it comes to generating leads for your business, quality matters. With the help of lead generation software, you can target ideal customers who are much more likely to purchase your products and services.

Maximize the Use of Your Time

Lead generation software is a time-efficient tool. It can automate the process of generating, segmenting, and even following up with leads so your sales process runs quicker than if you were to do things manually.

Easier Lead Management

The more leads you get, the harder it is to keep track of them. A lead generation tool can help you manage your leads by automating emails and even letting you know when it’s time to reach out to them in person.

Improve Accuracy

Lead generation software helps keep your lead information accurate and up to date so you never miss out if anyone changes their contact information. This helps you focus on selling rather than updating data in your system.

Best Lead Generation Software Options for You

Unbounce

Unbounce is a provider of conversion optimization tools and technology for marketers that help small and mid-size businesses optimize conversions and accelerate growth.

They have a conversion-driven platform that helps you build landing pages to convert website visitors into leads and paying customers. They have a simple drag-and-drop interface that lets users create and publish customized landing pages even without coding knowledge. It lets you:

• Build and publish landing pages quickly
• Create variations of your landing pages for split-testing
• Access templates from their catalog or third-party sources
• Customize your landing pages with ease

Pricing: 14-day Free Trial or $80 to $300 Per Month depending on the plan you’ll avail of.

Pipedrive

Dubbed as the first CRM platform made for salespeople, by salespeople, Pipedrive is a platform that helps salespeople and teams focus on learning and repeating their most effective process to close deals. It brings together tools and data to help sales professionals focus on fundamentals to advance deals through their pipelines.

Pipedrive’s visual sales pipeline prompts you to take action, remain organized, and stay in control of the complex sales process. It lets you:

• Enter, update and find all data in one view
• Enter new deals & contacts either on desktop or mobile
• Drag-and-drop deals between stages
• Connect your email and other tools – create a single data location

Pricing: 14-day Free Trial or $12 to $99 per month, depending on the plan your company needs.

Leadfeeder

Leadfeeder is a sales lead generation tool for B2B companies, helping convert promising visitors into sales leads. It is a tool that lets you know more about your website visitors and converts promising visitors into sales leads.

This platform compiles a list of companies that have visited your website and you can see what pages they loaded and how they found you.

Leadfeeder connects to your Google Analytics using the API and fetches data about website visitors. When you see an interesting lead, you can email it to your sales team or send it straight to your CRM.

Pricing: Free Lite version with limited features that shows the last 3 days’ worth of leads or a Premium Plan that starts at $55 per month.

Prospect.io

Prospect.io is a sales automation platform designed for modern sales departments. One of its main features, the Email Finder, is a great tool to generate leads for your business.

There are two ways to find someone’s contact information with Prospect.io: without leaving the app using the Email Finder, or while browsing the web using the Chrome Extension. It also comes with these features:

• 250 Email Finder credits/month
• Up to 400 emails sent/day/sending address*
• Basic integrations (Slack, Zapier, Piesync)
• Unlimited prospect lists
• Unlimited number of automation
• Email Finder and Email Verifier
• Email automation and drip campaigns
• Email tracking
• Reporting and insights
• Import/export

Furthermore, they have an Email Verifier tool that checks whether every email address they return exists and is deliverable, so your emails never bounce.

Pricing: $89 per month Essential Plan or $148 per month Business Plan

Voila Norbert

Voila Norbert is an email finding tool designed for agencies and business owners who need to fill up their pipeline with qualified leads or to get personal with the decision-makers of your target companies. The goal of this platform is to make your outreach better by finding data that enrich your cold-emailing process.

Pricing: Free Trial or $49 to $499 per month depending on the number of leads you need. You can also pay as you go with their Prepaid Plan ranging from $50 for 500 credits to $15000 for 15000 credits.

OptinMonster

OptinMonster is an online lead generation software that converts abandoning visitors into subscribers. It lets you create various types of pop-ups and opt-in offers that connect directly to your favorite email marketing service.

It has advanced targeting, trigger, and personalization features that optimize your campaigns based on the content you have and the users you are targeting. Some of its most popular features include:

• MonsterLinks 2-Step Opt-ins which help you convert any link or image into an opt-in form.
• Geo-Location Targeting which improves conversions by personalizing campaigns based on your visitors’ location
• Exit-intent Technology which detects user’s mouse behavior and shows them a targeted message as they are leaving.

Pricing: $9 per month to $49 per month billed annually depending on the features you want to be included in your plan.

HelpCrunch

HelpCrunch is a customer communication platform for support, marketing, and sales. It allows big and small online businesses to close more deals and customer requests through their customizable Live Chat, Email Marketing Automation, and Knowledge Base software.

Pricing: Free 14-Day Trial. They also offer paid plans including a Standard Plan of $12 per month per team member billed annually and a Premium Plan of $20 per month per team member billed annually.

Leadformly

Leadformly is a lead form builder that aims to capture 3 to 4 times more leads using in just three simple steps.

You can choose from one of their 50+ customizable templates that you can adjust to match your branding using their drag-and-drop editor. Their interface enables anyone to build powerful multi-step LeadForms in a matter of hours, without relying on or interrupting your development team.

You can then use their multi-step forms and conditional logic, you can create a conversational form that improves your website’s experience.

Once your LeadForm is ready, you can embed it on your website in minutes, hook it into your CRM, and watch the leads roll in. You can then use their form analytics & A/B testing tools to further increase your conversion rates.

In addition to their knowledge base and free training tools, they have a team of experts who can review, offer suggestions, and help you increase your leads as quickly as possible.

Pricing: Free 14-Day Trial and a Pay-as-You-Grow system that lets you pay more only when your leads are increasing

Conclusion

Finding high-quality leads is the first step towards building a profitable business. While the process of finding and capturing leads may not always be easy, some tools can simplify things for you.

We hope the lead generation software options we mentioned above can help take your lead generation efforts to a whole new level.

Are you looking for more ways to make your marketing efforts more scalable? Then check out the FreeUp blog for tips and tricks that can help grow your business!