Freelance working is a rising trend and it’s slowly becoming a norm in many fields of work. According to research, there are already more than 55 million freelancers in the US alone, making up one-third of the country’s entire workforce. A large number of these professionals work as proofreaders because content creation has become one of the crucial success drivers in business. Today, it’s almost impossible to imagine a company without a WordPress-based website and a blog.
It is getting increasingly important to keep posts flawless and highly professional, but most companies are struggling to find the best proofreading solution. In this post, we will show you why you should hire a freelancer to proofread WordPress business blogs.
No matter what you write – letters, business plans, presentations – you know how important it is to make sure there are zero grammar and spelling mistakes. Blog posts are even more important in that respect because they represent your entire brand or company and reveal the level of professionalism behind it.
The first reasonable question would now be: Why can’t I do it on my own? The answer is simple – as the author, you are standing too close to the subject to see the overall picture. You will miss a number of details because you won’t pay enough attention to the text and the final product will end up being sloppy. Besides that, a freelance proofreader will save you a lot of precious time.
These guys are professionals who can do the work much faster than you, while you also get extra time to do something else or write another blog post. If you let everyone do the tasks they do best, your blog will generate better results. You will earn more leads and conversions, build a base of loyal followers, and probably become an industry thought leader in the long run.
There is one more special case that doesn’t require too much explanation. In case you are not a native speaker or don’t have strong skills and a talent for writing, don’t even think about publishing anything before having someone proofread WordPress business blogs. You might be the smartest person on earth, but you will probably make mistakes that could put you out of business, or at least prevent you from building that good reputation that you need to grow your business.
Before we explain the benefits of hiring a freelance proofreader, we want to get you acquainted with a few more options in this niche. Here are the most common solutions:
Online tools such as Grammarly or the Hemingway App are convenient choices for lone wolves who prefer doing everything single-handedly. These apps are available around the clock and allow you to instantly check your blog posts.
You can also check your WordPress website and server speed at Bitcatcha. This ensures that visitors aren’t turned off by slow page load times.
Most companies constantly create new blog posts and require everyday proofreading assistance. If this is the case with your business, you can also consider hiring a full-time employee. That way, you will always have a proofreader on hand.
Hiring a freelancer to proofread WordPress business blogs is the most flexible and customizable option. Keep reading to find out why!
Hiring a freelancer to proofread WordPress business blogs is highly beneficial for a number of reasons. Of course, we are only talking about productive freelancers with a track record for quality performance. These are individuals who possess great technical and communication skills and also maintain a high level of accountability.
Here are the reasons that make freelancers better than other proofreading solutions:
Most blog writers are wary of hiring freelancers because they think that freelance proofreaders are all-around players who are eager to work on any given topic. While this may be true for less experienced freelancers, the situation is completely different in the case of professional proofreaders. These individuals focus on one or two industries only, thus perfecting their skills to the fullest extent. Such proofreaders can successfully edit articles related to medicine, physics, or any other niche for that matter.
Unlike full-time employees, freelancers only get paid upon project completion. This can save you a lot of money because the average hourly wage for a proofreader is less than $20. It’s a very reasonable option bearing in mind that you probably don’t need proofreading services 40 hours a week.
A lot of companies stick to a handful of proofreaders. It’s the best way to do business because you can build a stronger relationship with freelancers who proofread WordPress business blogs for a living, and they can practice contextual learning and figure out everything there is to know about the peculiarities of your niche. This makes freelancers a much better option than online tools and proofreading apps since these can never grasp the essence of your business.
It usually takes a little while before you find the perfect freelancer, but once you do, you’ll see that the effort is worth it. You can personalize the process and establish a workflow that suits your schedule. Unlike proofreading agencies, you can find a freelancer who won’t mind working odd hours, which can be a real life-saver.
Now that you know why you should hire a freelancer to proofread WordPress business blogs, you should also learn how to recognize a reliable one.
First of all, you need to explore the candidate’s work history. Do they have previous experience in your niche? Can they provide references? How many clients have they worked with? Have they maintained any long-term contracts? Answering these questions will help you to recognize candidates with the highest potential.
Secondly, you should check their overall success score. It’s a common feature on some freelancing websites that reveals a lot about the skills and efficiency of applicants. Try to find top rated freelancers who have already accumulated positive online reviews. Alternatively, look for freelancers on specialized marketplaces like FreeUp where all members are pre-vetted and you can concentrate on hiring the one with the specific skillset and availability that you need.
After that, it is important to conduct an interview with your top picks. Nothing can replace live conversations when it comes to discovering the actual traits and work habits of a freelancer. A candidate may seem perfect at first glance, but it doesn’t necessarily mean they are a fit for your company culture or working style.
Fourth, you should pay attention to their speed and accuracy. It’s not a good sign if it takes a freelancer more than 24 hours to answer your messages. Don’t hesitate to send them a brief test to check their abilities. It won’t be a problem for high-quality proofreaders, but it will reveal those who don’t have enough knowledge to join your growing business.
Even the quickest Google search will show you dozens of online sources where you can look for freelancers who proofread WordPress business blogs. You should take some time to check them out, but here are two websites that make a great impression:
Upwork is the largest online freelance community with around 3 million projects posted annually. Transparency is one of its key features. You can see the entire history of a candidate’s projects, earnings, and public reviews. This makes the hiring process a lot easier because you don’t have to guess anything or trust the candidate’s resume. All it takes is to analyze their profiles to get a solid first impression.
On top of presenting you with quality candidates, FreeUp sets you free from the search process itself. This marketplace prides itself in allowing only the top 1% of freelancer applicants onto the marketplace. This gives you the assurance that every freelancer they introduce to you has been thoroughly vetted. The platform does everything for you apart from a quick interview. The only thing you need to do is choose the best candidate and click the hire button.
Running a business blog on a WordPress website may seem like a burden for some companies, but it’s one of the most productive tactics to generate leads and improve sales. It’s increasingly important with all the digital competition out there to make sure each post is high-quality and error-free.
There are many proofreading options to consider, but hiring a freelancer to proofread WordPress business blogs gives you the highest level of control while keeping you free and providing the scalability that a growing business needs.
What has been your preferred proofreading solution so far? Do you think freelancers can improve your content creation efforts? We would love to hear about your experiences in the comments.
Paula Hicks is an experienced journalist from Romania who currently lives in the United States and works as a freelance editor for a number of educational resources. Her big dream is to open a publishing house in Europe.
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