Write a Job Description That Captures the Attention of Top Freelancers

Discovering exceptional freelancers for your projects can be a formidable undertaking. The remote work trend has led to a flood of freelancers in the market. This can sometimes make it challenging to distinguish highly skilled and experienced individuals who will produce outstanding results. 

But fear not; creating an alluring job description can help entice top freelancers to collaborate with you. 

Keep reading as we explore strategies to help you write a job description that catches the eye of top freelancers and aids in identifying the ideal talent for your projects.

Make a Good First Impression

When it comes to attracting top freelancers, making an excellent first impression is crucial. Your job description is usually the first way potential candidates learn about your company. Make sure it grabs their attention right away.

Provide a Good Overview

To make a good first impression in your job description, start by crafting an engaging and informative introduction. Clearly state the role and its importance within your organization. 

Next, provide a brief overview of your company’s mission and values. This helps freelancers understand what you stand for and allows them to assess if they align with your goals. Remember to keep it concise and impactful; too much information at this stage can be overwhelming.

Use Positive Language

Use positive language throughout the job description. Emphasize the benefits of working with your company. Show freelancers why they should choose you over other potential clients.

Be Clear About Qualifications

When describing the role, be clear about the required skills and experience. Also, mention any preferred qualifications or desirable traits that would be a bonus but not mandatory. This demonstrates that you value diversity and inclusion in your hiring process.

Lead With What’s Most Important

Freelancers are often bombarded with numerous job postings, so you need to grab their attention right from the start.

To do this well, start your job description by emphasizing the main tasks and skills needed for the role. This helps potential freelancers quickly determine if they would be a good fit for the position. When you start with the most important things, it saves time and attracts good candidates.

Keep Their Attention

It’s crucial to lead with what’s most important because freelancers may not read the whole job description if it doesn’t seem relevant or valuable. To make sure people see the important details, put them at the beginning.

Demonstrate Transparency and Respect 

Emphasizing what’s most important demonstrates transparency and respect towards freelancers’ time and efforts. It shows you understand their need for clarity and direction when considering new opportunities. This approach helps build trust between you as an employer and potential freelancers seeking meaningful work experiences.

Highlight Unique Aspects

Leading with what’s most important allows you to highlight any unique aspects or perks associated with the freelance position. If there are any special advantages or chances for freelancers working on this project, include them in your job description right away. The attractive details make your opportunity stand out to freelancers.

Look At It Through a Lens of Inclusion

When writing a job description to attract top freelancers, it’s crucial to look at it through a lens of inclusion. Why is this important? Well, in today’s diverse and inclusive world, candidates want to feel valued and respected for who they are.

Avoid using gender-specific terms or phrases that may exclude certain groups. Instead, focus on emphasizing skills and qualifications that any qualified candidate can possess.

Another aspect of inclusivity is considering candidates from different backgrounds and experiences.

Be open-minded when reviewing applications. Don’t dismiss someone based on their unconventional career path or lack of traditional experience. Look beyond the resume and evaluate their potential based on their skills, abilities, and passion.

Skip the Cliches

You know what I mean – those overused phrases and buzzwords that make job descriptions sound like every other posting out there. It’s time to break free from the pack and stand out!

Remember that authenticity goes a long way when attracting top talent. Don’t rely on tired phrases just because they’ve been used before – be genuine and unique in describing your project needs and company culture.

Get Rid of Generic Phrases

Avoid using generic phrases like “self-starter” or “team player.” These cliches have lost their impact and don’t provide any real insight into what you’re looking for in a freelancer. Instead, focus on specific skills or qualities that are essential for success in your project.

Avoid Jargon

Resist the urge to use jargon or industry-specific terms excessively. While it might seem impressive at first glance, it can be alienating for top freelancers who may not be familiar with all of your industry’s lingo. Keep things simple so anyone can understand what you’re asking for.

Superlatives Are Not Super

Next, avoid excessive superlatives such as “rockstar” or “ninja.” Not only do these terms come across as cheesy and unprofessional, but they also create unrealistic expectations. Top freelancers want honesty about the role without exaggerated claims.

Whittle Down the Requirements

While it might be tempting to list every skill and qualification under the sun, this can be counterproductive.

A long list of requirements can scare away candidates and make them not want to apply. Freelancers have many different skills and experiences that don’t fit into traditional categories.

Focusing on too many requirements can also limit your pool of talent. When you focus on only the most important things, you create chances for people with special skills or ideas that can really help your project.

Don’t Be Vague

When writing a job description, one of the most important things to remember is to avoid being vague. Why? In one survey, a vague or confusing job description was the second most common reason people did not apply for a job. 

Well, top freelancers want clear expectations and a solid understanding of what they’re signing up for. If your job description has unclear responsibilities or confusing language, you might attract the wrong candidates or have trouble finding qualified applicants.

Use Clear, Action-Oriented Language

Avoid vague or ambiguous terms and instead be direct and specific in your communication. Using action verbs like “manage,” “create,” or “develop” can help paint a vivid picture of what the freelancers will be expected to accomplish.

For example, instead of saying “responsible for website maintenance,” you could say “update and maintain website content on a regular basis.”

Make sure to emphasize any desired skills or qualifications using active language. Rather than simply listing requirements as bullet points, try incorporating them into concise sentences that highlight what freelancers should bring to the table. This helps provide clarity.

Write a Job Description With the Help of One of Our Account Managers

A compelling job description is crucial for attracting top freelancers to your projects. By following these tips, you can write a job description that captures their attention and encourages them to apply.

Are you ready to get started on your next project? We pre-vet our freelancers for skills, attitude, and communication to ensure you have access to the Top 1%. Book a call with one of our account managers today to get started.