Why AI-Generated Content Is No Substitute For A Human Copywriter

If you have ever watched The Jetsons, you know that the hopes for a technology-driven future are high, flying cars and all. This show is based in 2062, but we’re already starting to see some of that technology emerge. While we’re not quite to the point of robot maids, AI is growing by leaps and bounds. 

AI technology is expected to create 12 million more jobs than it will replace in the coming years. This technology has the potential to make our lives better and easier. But we can’t talk about the benefits of AI without addressing some of the rumors circulating the internet that AI-generated content will begin to replace copywriters. Do you believe that to be true? We don’t. 

Keep reading to learn more about why AI-generated content cannot replace copywriters. 

How Do AI Content Writing Tools Work?

To understand how AI content writing tools work, it’s essential to first understand the basics of AI and natural language processing (NLP).

AI is a branch of computer science that deals with creating intelligent machines that can reason, learn, and solve problems like humans. NLP is a subfield of AI that deals with understanding and manipulating human language.

Content writing tools that use AI combine these two technologies to help users create better content more efficiently. For example, a tool might use NLP to analyze a user’s writing style and suggest ways to improve it. Or, it might use AI to generate ideas for new content based on what the user has written in the past.

Content writing tools that use AI can be very helpful for writers who want to improve their skills or produce more content quickly. However, it’s important to remember that these tools are still in development and may not always produce perfect results.

Why Can’t AI-Generated Content Replace Human Copywriters? 

We want to emphasize that even though AI can’t replace human copywriters, it is a very powerful tool. However, after saying that, let’s discuss the why behind that statement. 

Quality Content vs. Large Amounts of Content 

When someone clicks on your content, will they find new information? Or, will it be the same thing they read everywhere else? 

Quality content is going to help you stand apart. Creating quality content takes time and knowledge. AI pulls its knowledge from existing content on the internet. Because of that, it can sometimes miss that AHA moment. It’s great for inspiration and to get you started, but it needs a human touch to make it excellent. 

AI Content Isn’t Ready to Go With the Click of a Button

No matter what AI tool you use, your content will not simply be ready with the click of a few buttons. Let’s dive into this a little bit. 

AI scours the web and uses NLP to create content. That means it’s looking for information that falls into the same category as yours. This opens the door to outdated information and inaccuracies. 

While AI has come a long way, you still need to fact-check and make sure information is correct and up to date. 

It’s Repetitive (AKA Fluffy) 

Have you ever seen the movie Despicable Me? In this movie, one of the little girls gets super excited over a stuffed unicorn, and she says, “it’s so fluffy, I’m gonna die.” 

In this circumstance, fluff is a good thing. In writing, it’s not. When you look at content, there are several types of fluff. 

There is common knowledge fluff, for example, “the sky is blue.” However, there is also repetitive fluff. This occurs when you say the same thing over and over again. 

If you’ve read content with repetitive fluff, you’ve probably recognized it and been annoyed because you just want to get to the point. 

AI is guilty of repetitive fluff. It will often repeat the same information over and over again. Or say different things the same way. If all of the headings start with the same sentence structure, your writing will quickly become boring. 

Authenticity and Connecting on an Emotional Level 

Ads with only emotional content perform twice as well as ads with only rational content. There’s no denying that emotion sells. And, emotion is not something that you can fake. 

As humans, we can connect on a different level. This is something that AI can’t mimic. 

Authenticity is becoming more and more critical. In fact, Gen Z prefers authentic content over advertisements. The human touch brings a new level of authenticity to your content. 

It Doesn’t Consider Branding

Is there a specific tone you want your content to have? Or are there different ways you brand yourself? AI content is quick and easy, but it doesn’t give it that little bit extra to ensure it matches your brand. 

What sets your company apart? You know what sets your company apart, a human copywriter can learn it, but AI won’t necessarily pick up on that. 

What Are the Benefits of Using AI as a Copywriter? 

As we mentioned before, AI is still beneficial as a copywriter. It can be a powerful tool in the right hands. 

Efficiency 

AI can help build outlines and get some of the basic information on the page. From there, a talented AI copywriter can add the extra that makes your content quality. 

This helps save time and helps save copywriters’ hands because they don’t have to type as much! 

Beat Writer’s Block

Every writer experiences writer’s block. It’s easy to sit in front of a computer and not know where to start (let’s not talk about how many times I rewrote sections of this article). 

However, AI can help you beat writer’s block. It’s sometimes the inspiration you need, and it can help point you in the right direction. 

Create Outlines

This plays a little into beating writer’s block. When you’re writing about a topic you’re an expert on, it’s easy to determine headings and what content you should include. 

But if it’s a topic that’s newer to you, you might need a bit of extra help. AI can help create outlines. You can use this as a writer or as someone who is hiring a writer. With AI, you can create an outline in seconds and know what direction to move. 

Find a Better Way to Say It

One great feature that some AI content writers have is the ability to rewrite what you already said. If you’re ever writing a title or header and need to jazz it up, you can plug it into these tools and get suggestions quickly. 

The Power of Technology Combined With Human Copywriters

There are a lot of possibilities when it comes to AI-generated content. In the right hands, this is a powerful tool that can help your business. However, it can’t fully replace human copywriters who understand how an article should flow and read.  

Are you looking to hire a copywriter for your business? Start the process today and find copywriters experienced with AI content writing tools.